CPR Promotional Check-Up - Jun 17, 2016
June 17, 2016
This came up yesterday as we were discussing ways to ruin a competitor's on-site at a concert. I saw CBS do this to iHeart at a Paisley show in Minny, and 'GNA in Albany do it to Cat Country. There's something amazing about watching the OM from the competition, his face flushed like he was having a stroke, screaming into his phone as a drum corps stood in front of their canopy at SPAC, pounding away.
Still is one of the best ways to own an event. You can make your own like Hot in DC
Or you can buy them from companies like http://www.stencilease.com/
Spraychalk isn't cheap. I think it's $12 a can, so one of the promo people MacGyvered his own recipe.
The following ingredients are approximate. You may have to play with it to get it the way you want.
2 cups of water
10-15 spoons of cornstarch
Your choice of food coloring
Mix all contents into a jug and shake well (until corn starch clumps are gone).
Pour into a spray bottle and go to town. You will need to shake the spray bottle continuously while using to keep from clogging the line and clean it out including the straw completely after use as it will clog. Get multiple spray bottles. Even with the shaking and cleaning the corn starch will most likely clog a couple of them up and they usually won't last past a couple of uses.
Sell. These. Today.
Door hangers are great and pretty off-the-radar for a lot of stations. What kid didn't have one on their bedroom door. (I still do)
Book covers. Yes. Kids still use and them and parents will gladly take them from you. You can make your own or have someone else do it. But you could Nascar the crap out of them. https://www.canva.com/create/book-covers/