CPR Promotional Check-Up - Aug 30, 2016
August 30, 2016
Back To Ghoul
Getting on the air and begging for donations is always very successful. But what if there was a payoff or incentive for donating? We're in the 90 day window for Halloween. If you have a "house" or field or event confirmed, you could get some pre-promotion for it and reward people who donate supplies with tickets.
Many/most/all/some/none of you have done the contest where someone wins a trip and there's a methodology that involves them inviting a friend. What if you did a contest where you took an on-air caller, they get a concert ticket for them AND one for their friend, if they return the DJ's text query within 30 seconds. You want the initial on-air component because most text contesting is done dry and boring and with no excitement. You do contests on the air not because people will play, but for the excitement and the promo. Caller gives the DJ their friends addy, he quickly tm's them and asks if they want to go and that they have 30 seconds to RSVP. If they do, they get the ticket. If they don't, the designated caller loses theirs too.
The Text That Keeps On Giving...Sort Of
In what will be the last Sugtextion of the week, Kane at Hot 99.5 in DC puts a spin on something that he's been doing on the morning show. Going into the 7:50 am stopset, he runs some imaging that reminds the female listeners to take their birth control pill for the day. Kane's idea was to do the reminder in the form of a text. The Morning After Text?
Car Dealers In December
One of the stations has a car dealer who wants "something" for the holidays. Car dealers are great because of their space. They have lots of it. And they're usually in a killer location. If you have any plans for setting up and doing a marathon of pain and discomfort (hanging from a crane, living on top of a semi truck), a dealership should be the second place you ask after a mall.