CPR Promotional Check-Up - Sep 9, 2016
September 9, 2016
Wearing Your Complaints
When Drex was at KTFM in San Antonio, he had something like 15 or 16 straight #1 books. He also had a fairly rabid group of people who hated him and would barrage Joe the GM with complaint letters. And not the normal stuff like “I really disagree with Drex and what he said...” but stuff that referred to him as an abomination to all that is good and decent in the world, and also one writer referred to him as “the spawn of Satan.” They took the best lines and created a “We Love To Hear From Our Fans” billboard.
And then there’s this. Why should complaints be a negative? http://www.denverpost.com/2016/08/05/how-one-denver-bar-transformed-a-bad-yelp-review-into-advertising-people-would-pay-for/
A few years ago and for no apparent reason, one of the big name talent here in the Twin Cities took a really unflattering photo of himself that a friend had snapped when he wasn’t expecting it, and photo shopped it into great photos from history. Like the Hindenburg or the sailor kissing the woman on VJ Day.
The shirtless Prime Minister of Canada photo bombed a wedding over the weekend and it got lots of buzz. http://www.metronews.ca/news/vancouver/2016/08/07/justin-trudeau-spotted-shirtless-in-tofino-wedding.html
So, knowing that topical is topical for about a day, the mid-day guy at Hot 93.5 in Sudbury photo bombed some famous weddings also.
Playing To The Hoarders
I was once at a station that was doing a Scavenger Hunt and as a nod to the 99% of the audience that wasn’t going to be going through the stacks at the library looking for a yearbook with Prince in it, we added a daily bonus item. Something for everyone. “Today we’re looking for a napkin from Zantigos (which had gone out of business ten years before). Bring yours to the station before 5 pm to be in the running for $500.”
People have...stuff. Kind of like what Kennedy from Mix in Boston has done with “Let’s Make A Glove Compartment Deal” at remotes. She’ll name an item like “A comb with an advertising message on it” and people will rush to their cars to dig for one.
Same deal. Just toss out something like “A keychain that has a sports franchise on it” and have people dig, shoot and post. Again, we all have stuff. Some more than others.
Show & Tell
Jeff Davis at Cumulus in Fayetteville was thinking about doing Show Us Yours And We’ll Show You Ours as a daily photo contest. Shower? Frig? Workplace nookie spot? Sore?
You could also do it as Show And Tell Tuesday. Have people who have something weird or famous submit a pic, every week you’ll post one and the listener can tell you how they came to have a toilet seat from Jesse McCartney’s dressing room or a parking ticket from Moscow or a bullet from Pearl Harbor. Why not? Listeners have great stories. I drove a cab for a summer. Oh...my. The stories.
When my parents moved into my childhood home there was an old headstone from the 1800’s in our garage, behind stuff. How it got there we have no idea and it was still there when we moved 18 years later. That would be a story.