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CPR Promotional Check-Up - May 20, 2020
May 20, 2020
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They Had Me At “Famous Daves”
If I was being held in a Russian prison and they were beating with truncheons to get me to reveal the name of my fellow saboteurs, I would tough it out and take the names to my grave.
Unless they brought in a cart of Famous Daves barbecue in which case all bets are off.
It’s Nurses Week and Brooke from Movin’ 92.5 in Seattle fed the staff at Harborview Medical Center on Monday night.
Did you know that next week is First Responders Week? Huh. You’d have to hurry and maybe it’s another vendor, but it would be large.
And from Gus Swanson at Hubbard in Seattle:
Famous Dave's BBQ goal is to help feed as many front line healthcare workers in our community as they can during this challenging time. Many of their valued guests, employees, and supplier partners have reached out to ask how they can help. In response to the incredible outpouring of kindness, they are launching a one-for-one boxed meal matching program to help support healthcare workers fighting on the front lines of the COVID-19 crisis. Donate a meal, they’ll match it. Donate 10 meals, they’ll match that!
If you feel inspired and are in a position to help our front-line workers, check out this local nonprofit dedicated to doing just that.
Mask Game
“Match Game” has always been a homerun. Cumulus in Albuquerque and 99.7 NOW-FM in SFO did it with picking two Christmas stockings. Listen for previous guesses to hear what was not matched and won. What if you did that with a wall of numbered surgical masks?
Power 96.1 in Atlanta is just making it easy by having people win whatever is under the number they pick in “Quarantine Jackpot”.
Operation Packpack
School Supply Drives are going to be “fluid” until we have a better handle on the start of the school year and what it’s going to look like.
Starting in about 1997 stations discovered that doing the supplies and distributing them in backpacks is better than just giving kids a stack of paper and some markers. Dick Broadcasting in Myrtle Beach is throwing their support behind a gofundme campaign that’s doing that.
Teen Initiatives & Side Hustles
A few years ago the station in Boise did a promotion like Shark Tank where one 11 year-old girl won an ad campaign to promote her Girl Scout cookie sales. KOOL in Minny did it with promoting someone’s garage sale, which is very very Minnesotan.
One of the stations in Alberta broached the topic of helping out businesses with free campaigns a few weeks ago, Entercom in Chattanooga just awarded spots to a Mexican restaurant that won a Cinco de Mayo promotion and Stingray just dropped the nuke with 15 million in spots for struggling businesses.
There is going to be a lot of stations that are going to do versions of that very shortly.
You could also, throw the mighty weight of your station behind entrepreneurs. People who have through necessity started their own businesses during lockdown. That could be big.
Also, one of the stations was looking at a kind of “give back” thing for kids this summer for one of their clients.
You have a LOT of teens who are very charitably active. Sometimes it’s because they have to be (school requirements) and some do it because they’re great kids. What if you did something to single out, ID and shine a spotlight on some of these. Steve is fixing little kids bikes in his garage this summer, for free. “Steve, our friends at Ace Hardware want to make sure you have enough supplies, our friends at Guava Queen are going to drop off smoothies to make sure you don’t get overheated and our friend at (sponsoring client) want to award you with $1000 for your college next year….”
And here is Froggy 92.9 in Santa Rosa where they’ve added some scholarships to their Voices Of 2020 promotion.
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