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CPR Promotional Check-Up
November 23, 2009
Have an opinion? Add your comment below. Paige Nienaber is VP/Fun 'N Games for Clifton Radio and C.P.R., which is radio's first-ever promotional consultancy.
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An Overlooked Promotional Op
I'm going to go out on a limb and predict that:
- You have been tasked with raising money for charity in the next 45 days.
- You have clients who need a promotion.
Calendars are big during the holidays. They're the gift that says "I really don't know you that well but you have some pics of you waxxing your Mustang in your cubical, so I picked up 'Classic Roadsters: The Calendar' at a mall kiosk during lunch. Merry Christmas."
Three years ago my little town did a fuindraiser for a local girl who had cancer. They created "Scandia Au Naturel", a calendar of local business people in percieved states of undress. Cat at the bar with two steins in front of her (heaving) bosoms. Jim the banker with a dollar bill bowtie. Adrian, the guy who owns the liqour store, with a 24 pack of Grain Belt strategically held across mid-torso.
They raised $73,000 and made a buttload of news feeds around the country.
"We can't just have our DJ's naked..." Oh please. Quit and get a job at Dennys and save us the pain. If the neocon's of Scandia, Minnesota can appear to be naked, then so can your DJ's.
Radiowave 96.3 in Windhoek just did one that helped raise money for the SPCA. Pretty racy stuff. 2000 calendars being sold to raise funds for pets. I have a sample if you'd like to see it. Email me at nwcpromo@earthlink.net
The calendar is on good stock, great photography and something that any animal lover would proudly display in their cube.
Sales ops? Well, you need places to have them available. In Windhoek it's a grocery store, a mall and the Waldorf school.
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