CPR Promotional Check-Up
February 1, 2011
I Want To Thank God & My Publicist, Melissa
A Grammys (or really, ANY awards show) idea from Dave Ryan at KDWB: Will They Thank God? Just record acceptance speeches and Monday morning, play them back. First, get a caller on the phone and ask them whether the winner will thank God, or not. "Lisa, R. Kelly wins for best R&B album. Will he thank God?" Then play the clip. The studio will fill with howls of laughter as he says, "And for making my latest joint, "Piss on That Teenage Bitch" number one, I wanna thank Almighty God."
Hot Chicks On The Internet
One of the stations has a "thing" that's being sponsored by the Egg Council. Which reminded me of this little ghetto incubator we had in 4th grade where we watched a chick slowly hatch over a few days. Remembering that ALL great promotions go back to 4th grade, what if, the next time you have a decent grand prize, you get ten qualifiers, assign them each a numbered egg, webcam it and the first egg to hatch wins the prize for the designated listener.
To make it more exciting, the remaining nine eggs and listeners should be fed to a boa.
There are certain terms that envisage happy times and great memories. "Field trip" is one such term. Who DIDN'T like going on field trips in school? One of the stations is prepping for their theme park meeting next week. My suggestion was workplace field trips. Grab an office, load them on a school bus and take them to the park for a day off. Again, who WOULDN'T want to skip work? "Ditch" is another great term too, by the way.