CPR Promotional Check-Up - Apr 13, 2011
April 13, 2011
The last few years have been phenomenally disappointing when it comes to Tax Night. Not sure why. And I could easily understand why, in 2011, with most of you trying to find ways to spend the hundreds of thousands of dollars that you've been budgeted for TV, that going down for some free logos on the live shot during the late news would be pretty low on the priority level. Despite that, 2011 looks to be maybe the best year in a decade. Dunk tanks seem to be returning with a vengeance. Go. Make noise. Get free TV.
As witnessed by any station that has dipped their toes in the Baby Idol pool, getting people to post shots of their beloved children seems to be the muther (pun intentional) of all Hot Buttons. The fact that the acronym for Q-104/Cleveland's Proud Parent Moments was 'PPM' is simply a bonus.
Hot in Ottawa has Party Girl whose sole purpose in life is to go to clubs and concerts and pretty much any place that serves alcohol and get her photo taken with listeners. Kiss in Charlotte has a similar concept and the result is hundreds and hundreds of constantly added-on-to photos from the nightlife of that market. http://kiss951.radio.com/category/photo-galleries/kiss-party-cam-powered-by-lazyday
Great stations generally have a couple of benchmark promotions that, even months out, people will be grilling you on, ie: "When is the next Last Damn Show?"
In Denver at Alice, it's Booty Camp. And this is top-of-mind because one of the stations has the Army requesting promotions. BC is very simple. A dozen men (signed up usually by their wives and girlfriends) take classes, train, and learn how to strip for their women. The debut is usually on a stage outside the Rockies home opener. And the buzz on this? Like nothing I've seen. Women constantly querying the station, "When do you start taking names for Booty Camp?"