CPR Promotional Check-Up - Apr 15, 2011
April 15, 2011
Breast Cancer Outdoor
Outdoor, in general, all kind of blurs together. Seriously, when you have an opportunity and are around non-Radio friends, ask them to recall Radio outdoor from your markets past.
If I did this here in the Twin Cities, I doubt any of my friends would say "Oh yeah! There was this time KQRS put up a giant logo and the phrase 'Tom Bernard In The Mornings'!" Or, "There was this billboard where they said "Music, Variety, Fun!" and had names like Kelly Clarkson surrounding it!"
What they would recall, unprompted, would be the Dave Ryan "Ugly Kids" thing (which was immediately ripped off in every market it was so good) or the time Dave parodied another station's boards of a hot blond reclined on a bed, with his makeup-smeared face on her body.
That, simply, is the Art of Promotions.
One of the Citadel stations circa 2003, did a great 'board for the troops. Listeners came, stuck their hands in paint, stuck their hands on the tarp and the tarp became the outdoor. Actual dang listener participation. What a concept.
What if you did this...for Susan G. Komen or for October's observation of Breast Cancer Month. But not with hands...
Please. This is the next logical extension of "Bras Across...."
Women seem to have a way more fun-spirited and liberal approach to this kind of thing then men do. As witnessed by a Radio Friend who just had a "Tits Ahoy" party to celebrate her breast cancer surgery. Google the name of teams that walk in Susan G. Komen. Q-102 in Cincy does "The Bosom Ball". There ya go.
- The "event" to create the artwork would get press
- The boards would get press
- Sponsors could be brought on board
- And it would be THE board that people in your market would forever remember