10 Questions with ... Bo Jaxon
January 13, 2014
BRIEF CAREER SYNOPSIS:
- KUDA (Oldies 108)/Las Vegas - 1988 -1990 (Morning Show Producer)
- KLUC (98.5)/ Las Vegas - 1990-2004 (Afternoons, Mornings, Nights)
- KBBY (B95.1)/Oxnard-Ventura, CA - 2005-2012 (PD/Mornings)
- KVEN-AM (1450 ESPN)/Oxnard/Ventura, CA - 2011-2012 (PD/Afternoons)
- KIMN (MIX 100)/Denver - 2012-Present (PD/Afternoons)
1) What Got You Interested In Radio?
Mom knows best....she said "all you want to do is party and have fun, and get paid to do it"! RADIO WAS THE ANSWER!!!
Why I have stayed in radio all these years....I truly like to help people and make a difference!
2) Who do you consider your radio mentors?
Cat Thomas, Bob Visotcky, and my listeners. (It's amazing what they will tell you!)
3) What makes your station or market unique? How does this compare to other markets or stations you have worked at?
Denver has an incredible music scene (One Republic, The Fray) plus the Broncos are having a monster year! See you in the Super Bowl!
4) What do you view as the most important issue facing radio today?
With so much competition coming at radio from every direction, you have to be creative, spontaneous, and live within the lifestyles of your audience... everyday!
5) Why would someone listen to your station instead of listening to music on their phone/MP3 player?
- They don't want to miss the fun.
- They want to know why their co-workers are laughing.
- They want some excitement to get them through the work day.
- They want more than just music.
6) How do you prep yourself for your radio shift?
Complete Sheet is great, but I am a non-stop note taker about things happening around me (at the gym, while in traffic, at the store). Plus with three kids, two dogs and a cat...I've always got plenty of show prep coming from home.
7) What is the biggest change that you'd like to see happen in the business?
A bigger sampling from Arbitron/Nielsen.
What's the best piece of advice anyone's ever given you? The worst?
BEST: "WORK HARD, LEARN EVERYTHING, AND BE PREPARED TO MULTI-TASK."
WORST: "TRIM YOUR NOSE HAIR." (I am not kidding...and I did, but still did not get the promotion!)
8) What has been your station's biggest accomplishment?
We just raised $1.29 million for the Food Bank of the Rockies.
9) What advice would you give people new to the business?
Use all feedback, good or bad, to make yourself better. Learn from your mistakes.
Hustle, "Go after your dream." Make it happen! Use your strengths to get noticed but always work on your weaknesses to be great!
10) What is the one truth that has held constant in your career?
Negativity gets you nowhere....find the solution!!!!
What do you do in your spare time?
I run to my kids sporting events. (My son plays football and basketball, my daughters play volleyball). You can pick up a lot of great show prep being around parents at these practices and events. Everyone has an opinion!
How do you feel terrestrial radio competes with the satellite radio, Pandora and Internet these days?
If it's happening in Denver, it's happening on MIX 100.
What is the most rewarding promotion or activity your station has ever been involved with to benefit the community or a charity?
I love to visit Children's Hospital Colorado and record their voices requesting songs, I let them play DJ and the feedback is AWESOME!
Here are some of the letters I've received:
"...He told all his friends to listen. So special, thank you so much for letting him be a guest DJ on your show. He's really looking forward to the tour. This morning he said to me, 'You know mom, I could be on the radio when I grow up.' That is awesome!!"
Dear Mr. Jaxon,
"Please send an MP3 copy of Jake Gibson's radio spot to this email address so that he can share it with family and friends. Thank you for doing this, it made a very bad day into a really, really good day for this very special young man."
"Thanks for making my son's day and taking your time out to see all the special kids at Children's Hospital. [It] means a lot to people."
"I would like to thank you so much for coming by the hospital today. You made my daughters day! She has had a rough day with many tests and now a spinal tap. She was told about 10 minutes before you came in that the doctors think she has Multiple Sclerosis. I haven't seen a smile on her face in over a week and now she is beaming, and calling all of her friends to share in her excitement. It is nice to have good news to share. Thank you again for taking the time to come and make a child, my child's day, better.
Hi Bo, can you send me Justin's shout out? Thanks to you and the station for giving the kids something to smile about!"