November 26, 2014Wednesday, November 26, 2014
Today, send a note out to your staff and tell them you want to close the office early to give them a head start on the long holiday weekend. It doesn't have to be a half-day, just maybe 3p. A couple hours early.
Tell them only when everything that is outstanding is in, copy for the long weekend is in, and everything is covered for the long weekend, we'll close the office.
One tip: Leave the front desk and phones open. Ask for a volunteer who covers the phones to stay through end of the day and in exchange, they can take an entire half-day at another time. Someone will.
The little things go a really long way ... do it.
November 25, 2014Tuesday, November 25, 2014
Last week we looked at January and were scared to death ... So you got Friday's pacing numbers and you're still scared or more scared? Well then, here's one suggestion ... back up a holiday. Huh? Make a list of Valentine's Day category relevant advertisers. I'll help: ...
November 24, 2014Monday, November 24, 2014
Are you giving thanks? Make a call today and trade some turkeys for your staff. They appreciate the little stuff. Or just whip out your credit card and go buy some for your full-timers. I know what you're thinking: "Coroprate will blow a gasket." In reality, this would ...
November 21, 2014Friday, November 21, 2014
As we wind down the year and head into the holidays, you should also be thinking about First Quarter 2011. Below, are some points I made a month or so ago in this column that I thought should be a good reminder to get things together for 2011. Are you doing a special Q1 ...
November 20, 2014Thursday, November 20, 2014
Looking for a little extra punch into your December to put you over the edge or a little closer to goal? Consider a low dough retail package for some direct clients that might not normally afford you but because you have some room, you can get them on. Consider three ...
November 19, 2014Wednesday, November 19, 2014
Here's a great suggestion from Mark Tewart taken from his book, "How To Be A Sales Superstar!" Some salespeople work on things they're good at and don't spend enough time trying to overcome weak areas. They can only improve their strengths so much. Even if they do ...
November 18, 2014Tuesday, November 18, 2014
Did you know one of the first lines in your license is to serve the community. It's so easy these days to get bogged down in corporate initatives, daily pacing, HR issues, PPM weeklies, etc. and we forget that word ... SERVE. You run an outlet(s) with a great big ...
November 17, 2014Monday, November 17, 2014
Here's a great suggestion/reminder from Brandies Hall from the RAB: Mixing National with Local Work with National clients on a local level. Oftentimes the store managers or District Mgrs. have funds or you can do vendor-funded programs. For example: Lowe's, Sears, ...
November 14, 2014Friday, November 14, 2014
Looking for a little extra punch into your December to put you over the edge or a little closer to goal? Consider a low-dough retail package for some direct clients that might not normally afford you, but because you have some room, you can get them on. Consider three ...
November 13, 2014Thursday, November 13, 2014
Simple assignment today. By whatever means you have access to, look at categories that are relatively inactive on your station, or that you thought, "We can't get that." In your next sales meeting, like I asked you to do with your personalities last week, ask your ...