November 30, 2015Monday, November 30, 2015
It's Cyber Monday and always projected to be the busiest online shopping day of the year. Americans are expected to spend billions TODAY! And online retailers are rolling out the specials, not to mention the big boxes!
Since we are in the "provide-value-to-our-listeners-business," why not have your personalities post on your station's website or social media pages where they have found great gift ideas or values then talk about it?
We are always looking for ways to drive traffic to our online assets and this is a good day to do it!
November 25, 2015Wednesday, November 25, 2015
Today, send a note out to your staff and tell them you want to close the office early to give them a head start on the long holiday weekend. It doesn't have to be a half-day, just maybe 3p. A couple hours early. Tell them only when everything that is outstanding is in, ...
November 24, 2015Tuesday, November 24, 2015
The highest cost of sale is NO SALE. Think about that. I know you get pounded on that in your budget meetings or P&L reviews each month. I do, too. There are many tools out there to help you drive business -- Yaman Coskun's "Cash By Creative," Media Monitors, R.A.B. and ...
November 23, 2015Monday, November 23, 2015
There was a great piece posted on Seth Godin's blog simply called "Where Do Ideas Come From?" Here it is: Where do ideas come from? Ideas don't come from watching television Ideas sometimes come from listening to a lecture Ideas often come while reading a book Good ...
November 20, 2015Friday, November 20, 2015
Do you know your partners that well? By partners, let's define them as those who may not be spending money with your station, but do help your operations. They could run events that they allow you to sell into. They could be key record company representatives who ...
November 19, 2015Thursday, November 19, 2015
I recently attended a local Chamber of Commerce meeting where the guest speaker was a prominent Economics Professor from a local university. The goal of this meeting was to share with local businesses a forecast for our LOCAL economy in the coming year. There is ...
November 18, 2015Wednesday, November 18, 2015
Looking for a little extra punch into your December to put you over the edge or a little closer to goal? Consider a low-dough retail package for some direct clients that might not normally afford you but because you have some room, you can get them on. Consider three ...
November 17, 2015Tuesday, November 17, 2015
There are six weeks left in the year and you still want to finish strong, right? Why not offer every client who books a schedule for the holidays the opportunity to come in and record a Holiday greeting. Very short and honest, but what it means is more frequency for ...
November 16, 2015Monday, November 16, 2015
Here's a great suggestion from Mark Tewart taken from his book, "How To Be A Sales Superstar!" Some salespeople work on things they're good at and don't spend enough time trying to overcome weak areas. They can only improve their strengths so much. Even if they do ...
November 13, 2015Friday, November 13, 2015
Uh oh ... it's almost December and you are looking at January and Q1. We talked a few weeks ago about owning your number. Now you're looking at a new budget year. And your January looks like ...well, you know. Back to the basics, kids: Look at what you had on the air ...