August 26, 2016Friday, August 26, 2016
It's Friday, so for fun today I've got four unattributable sayings, another from a Chinese philosopher ... and one from a friend:
1. Some old and new ways of looking at the proverbial half-filled glass:
The optimist says the glass is half full.
The pessimist says the glass is half empty.
The project manager/engineer says the glass is twice as big as it needs to be.
The realist says the glass contains half the required amount of liquid for it to overflow.
And the cynic .... wonders who drank the other half.
2. When you think your older associate could not be more wrong:
Wisdom does not always come with age -- sometimes age comes alone
3. On being resilient:
Life is not about how fast you run, or how high you climb, but how well you bounce.
August 25, 2016Thursday, August 25, 2016
Looking through my archives, I found this item that applies to Automotive and it's still a good one for you! For many stations, this can be one of your top clients. Cut and paste this and send it to your client with a note that says something like, "I saw this and ...
August 24, 2016Wednesday, August 24, 2016
We hear it and say it all the time. Relationships are key. But you're so busy. Too busy to let your key customers know you are plugged in, watching over their business, and generally care. When I first got to town years ago and made it a mission to meet 100 ...
August 23, 2016Tuesday, August 23, 2016
This week we got several call-ins for advertising and two of them mentioned, "I was talking to XXXX who advertises with you and he said I should call." I love that a client is having success I love that our client thought enough of us to suggest us to a friend ...
August 22, 2016Monday, August 22, 2016
Does your PD really understand his/her role? It would be easy to just say to the PD "you go get ratings" and to your sales manager, "you go get revenue." Then your hands are clean. It's their fault. I hear it now. I make very clear to my entire staff that we are ...
August 19, 2016Friday, August 19, 2016
Do you know someone who seems to always make the right decision and comes up with innovative ideas? Do you wonder how they always seem to find the not-so-obvious answer to an issue? Are you one of those people and wonder why everyone can't "feel" the right course of ...
August 18, 2016Thursday, August 18, 2016
In his week's continuing series of providing information service to your clients, I came across this article that applies to many local businesses. Cut and paste this and send it to your client with a note that says something like, "I saw this and thought of ...
August 17, 2016Wednesday, August 17, 2016
A good friend of mine and longtime radio GM who most of you probably know said something to me, totally in passing, at a recent industry gathering where lots of people were talking about "the basics." He said, "It's interesting when you mention basics to people that they ...
August 16, 2016Tuesday, August 16, 2016
Does your PD really understand his/her role? It would be easy to just say to the PD "you go get ratings" and to your sales manager, "you go get revenue." Then your hands are clean. It's their fault. I hear it now. I make very clear to my entire staff that we are all ...
August 15, 2016Monday, August 15, 2016
I'm reminded in an age where many are discovering Pandora, satellite and other means of auditory information and entertainment about our true advantage: serving the needs of our LOCAL audience. I'm not suggesting we play ostrich and bury our heads in the sand, but ...