Memorial Day comes in about week and we're almost halfway through the year.
 
Here's an idea: Gather key members of your staff or dedicate one of your manager's meetings to the following exercise.
 
Focus on your memories (after all it is Memorial Day) … recall what has worked;  whether it was a new sales package, an NTR event, a feature that sold well, an incentive plan for your AEs, an account shuffle, a new prospecting tool, a new creative tool …
whatever, whenever. 
 
Rank those that were the best and think about how you can build on those as you approach the back half of the year … There's still hope to hit your yearly budget (and your bonus) … It doesn't always have to be NEW to work.  Build on WHAT YOU KNOW WORKS … AND REAP THE REWARDS!

Memorial Day is just over a week away … the unofficial start of summer.  Below is a list of categories that you should have already been targeting, but certainly still can.  They are timely to warm weather months.  Take this list to your sales ...

Every client wants to own something and the 30/30 concept is one that works time and again for a variety of categories.   It works for the client because they are providing a solid information segment combined with a call-to-action commercial.  I know it ...

I know we spend a lot of time making sure our formats are tweaked just so.  We oh-so-carefully set up and execute formats that are dialed in to our targets and execute them with the precision of a surgical knife.   However, within the framework of your ...

I had the recent privilege of being with a good friend and major-market buyer in her office for the better part of a morning. It happened to be at a time when she was negotiating a pretty large buy for an important, regular client.   I was amazed listening to ...

According to J.D. Power, consumers are shopping for their auto insurance coverage more than ever.  That's good news for us in radio. 25% of insurance customers indicated they shopped for a new insurer in the past 12 months -- down eight percentage points from ...

I saw a piece from Dave Cyphers of the Cyphers Agency in Annapolis, MD, talking about the push-and-pull of utilizing social media.  He outlines four points: * "Move In Next Door." Make sure your brand is everywhere your customers are -- and that goes beyond ...

I recently came across a list that was published by Mitch Meyerson and Jay Conrad Levinson called "100 Guerilla Marketing Weapons" from their site www.gmarketingcoach.com. Here's a few: Outrageously good service Follow-up Fusion marketing 30-second marketing ...

I recently attended a seminar with a client who invited me as his guest.  It is a group of small to medium-sized business CEOs and owners, who get business coaching.  This particular seminar dealt with "marketing." I was curious so I went.  A local and ...

John Potter from the RAB recently published an eye-opening piece in the RAB's Radio Sales Today Newsletter with the Top 5 Reasons you are not selling digital. Take a look: 1) "I forgot." With every advertiser it is important to conduct ongoing CNA questions that ...