December 9, 2014Tuesday, December 9, 2014
This is the last column of the year. AllAccess.com will still be here right through the holidays with all the breaking news, but this column is on hiatus until January 5th.
I hope I don't have to tell you do this, but take some time for YOU over the holidays. This year was tough, but better than last ... and next year will be better still! But you need to re-charge and re-connect with your family and friends.
They put up with a lot from you ... all the stress, all the long days, all the extra time at home working. Tell them you love them. Tell them you appreciate their support. Tell them you will be better next year at not bringing it all home.
Tell yourself something, too. You aren't a magician that can wave his wand and fix everything. Understand what you truly CAN control ... and control it. Let it go of that which you can't. That focus will help.
December 8, 2014Monday, December 8, 2014
I recently attended a local Chamber of Commerce meeting where the guest speaker was a prominent Economics Professor from a local university. The goal of this meeting was to share with local businesses a forecast for our LOCAL economy in the coming year. There is ...
December 5, 2014Friday, December 5, 2014
Do you know your partners that well? By partners, let's define them as those who may not be spending money with your station, but do help your operations. They could run events that they allow you to sell into. They could be key record company representatives who play ...
December 4, 2014Thursday, December 4, 2014
I still recall Seth Godin's blog simply called "Where Do Ideas Come From?" Here it is: Where do ideas come from? * Ideas don't come from watching television * Ideas sometimes come from listening to a lecture * Ideas often come while reading a book * Good ideas come from ...
December 3, 2014Wednesday, December 3, 2014
Uh oh ... it's already December and you are looking at January and Q1. We talked a few weeks ago about owning your number. Now you're looking at a new budget year. And your January looks like ...well, you know. Back to the basics kids: * Look at what you had on the air ...
December 2, 2014Tuesday, December 2, 2014
It's December 2nd and you still want to finish strong, right? Why not offer every client who books a schedule for the holidays the opportunity to come in and record a holiday greeting. Very short and honest, but what it means is more frequency for their business. Tell ...
December 1, 2014Monday, December 1, 2014
It's Cyber Monday and always projected to be the busiest online shopping day of the year. Americans are expected to spend around $2 billion TODAY! And online retailers are rolling out the specials, not to mention the big boxes! Since we are in the ...
November 26, 2014Wednesday, November 26, 2014
Today, send a note out to your staff and tell them you want to close the office early to give them a head start on the long holiday weekend. It doesn't have to be a half-day, just maybe 3p. A couple hours early. Tell them only when everything that is outstanding is in, ...
November 25, 2014Tuesday, November 25, 2014
Last week we looked at January and were scared to death ... So you got Friday's pacing numbers and you're still scared or more scared? Well then, here's one suggestion ... back up a holiday. Huh? Make a list of Valentine's Day category relevant advertisers. I'll help: ...
November 24, 2014Monday, November 24, 2014
Are you giving thanks? Make a call today and trade some turkeys for your staff. They appreciate the little stuff. Or just whip out your credit card and go buy some for your full-timers. I know what you're thinking: "Coroprate will blow a gasket." In reality, this would ...