April 17, 2015Friday, April 17, 2015
Watch for new franchises opening in your area! The best way to find out are local business news publications, Chambers of Commerce, and simply keeping your eyes open.
Often times, new franchises will have launch dollars that if you get in early enough, you can claim. Stop by during construction with a box of donuts or bagels in the morning, compliments of your station and a note.
Make sure when the time comes to open the doors they call you to promote their Grand Opening!
April 16, 2015Thursday, April 16, 2015
Do this in your sales meeting this week.... Have your AEs role play an introduction to your radio station. At my stations we absolutely rehearse the "elevator pitch!" Jeffrey Hayzlett, former CMO of Kodak, suggests that you have 18 seconds to capture someone's attention ...
April 15, 2015Wednesday, April 15, 2015
How is your Director of First Impressions ... or more commonly known as ... receptionist? It reminds me of an old column Seth Godin posted called the "The $20,000 Phone Call." He's so right ... again! The $20,000 phone call When a homeowner decides to put his house on ...
April 14, 2015Tuesday, April 14, 2015
I'm concerned. Because I'm seeing it. I'm concerned that the access and convenience of e-mail and A.E.s with Androids have replaced face-to-face calls. I have observed it first-hand. A rep genuinely thought what he called "a thorough e-mail" was as valuable as a real ...
April 13, 2015Monday, April 13, 2015
Simple assignment today. By whatever means you have access to, look at categories that are relatively inactive on your station, or that you thought, "We can't get that." In your next sales meeting, ask your sellers about THEIR interests. A few years ago, I had a ...
April 10, 2015Friday, April 10, 2015
Do something different today that may surprise someone and make a real impression. Take someone you rarely talk to on your staff out for coffee this morning or maybe even lunch. Ask lots of questions. You WILL learn something. Drop in on a key retail client, like ...
April 9, 2015Thursday, April 9, 2015
We've had the good fortune of delivering recent success for several advertisers. We've helped those business owners achieve their primary goal ... growing sales. After thanking them and talking about plans to continue, our next questions are: Would you mind ...
April 8, 2015Wednesday, April 8, 2015
Yesterday, we discussed SEIZING THE MOMENT. I hope your PD and promotional team do this on a regular basis, but don't miss the obvious ones. Tax Day is exactly one week away. There are ALWAYS TV cameras at post office locations or assignment editors looking for any ...
April 7, 2015Tuesday, April 7, 2015
I have always required my PDs to program the station every minute of every day. Yes, we install a format, we build a plan and hopefully, execute it soundly. But... What you doing to seize the moment every day? Is your PD on top of major news stories? Who's on top of ...
April 6, 2015Monday, April 6, 2015
April Fool's Day has come and gone, nevertheless please allow me to remind you … Don't Be A Fool! Remember the basics: When, and be honest here, was the last time you….. Walked around the sales pit and asked each rep what they were working on? Went ...