January 30, 2015Friday, January 30, 2015
The Super Bowl is Sunday and call me cheesy, but I love great quotations, so I thought I would pull a few good ones from Super Bowls past for your entertainment and potential inspiration:
"We're going to win on Sunday. I guarantee it!"
-- Joe Namath before Super Bowl III
"Terry Bradshaw couldn't spell 'cat' if you spotted him the 'C' and the 'A'."
-- Dallas Cowboys linebacker Thomas "Hollywood" Henderson (Super Bowl XIII)
"I'd run over my own mother to win the Super Bowl"
-- Washington Redskins guard Russ Grimm. (Super Bowl XVIII)
"I'd run over Russ Grimm's mother to win the Super Bowl, too"
-- Raiders linebacker Matt Millen in response to Grimm's comment. (Super Bowl XVIII)
January 29, 2015Thursday, January 29, 2015
I had a rather interesting debate with a programmer friend a while back about providing information and service elements to your listeners. As a point of reference, he programs a music station. He was arguing that information like traffic, weather, and news headlines ...
January 28, 2015Wednesday, January 28, 2015
I always like being known as a resource to our clients. I do this all the time by finding and forwarding relevant industry articles to that category ... and almost every time, get a note back with something along the lines of "thanks for thinking of us!" Face it: ...
January 27, 2015Tuesday, January 27, 2015
Shuffle up and deal! No, I'm not talking about your Wednesday night Texas Hold 'em game,. I'm talking about accounts. When is the last time you or your sales manager pulled a comprehensive account list. What? It's not up to date? Do that first. Then go through ...
January 26, 2015Monday, January 26, 2015
Get out in front of avails…. Take a look at what you (and the market had on in Q2 of 2012). You know those accounts that are repeat customers, if not on your station, on a few others around you. They might typically start availing Q2 buys in the next couple ...
January 23, 2015Friday, January 23, 2015
I'm going to talk to the specialist today ... Sports sales. I've been doing this for a while, and a good friend of mine who is the head of marketing for an NFL team (that unfortunately did not play in the Super Bowl yesterday), told me something that has stuck with me ...
January 22, 2015Thursday, January 22, 2015
Let's face it, unless you have a comprehensive NTR and digital plan, you are, most likely, going to struggle hitting your number this year. Focus for a moment on NTR: * Engage your team to build out an annual NTR calendar * Write down, by month, every programming ...
January 21, 2015Wednesday, January 21, 2015
I recently heard client testimonials on a local radio station and they sounded great! There were three of them and each one was done in the style of the individual client -- and all of them talked about how this station helped them grow their business and in some ...
January 20, 2015Tuesday, January 20, 2015
Yes, the Super Bowl is still almost a couple weeks away, but now's the time to start thinking about the "Madness!" -- March Maness, that is... The much-salivated-over college basketball season is well underway and March Madness looms. Put together bracket contests -- ...
January 19, 2015Monday, January 19, 2015
I was recently on some National sales calls in New York and it became crystal clear the following: National buyers are over-worked and rarely have time to hear individual stations "stories" or pitches when reviewing avails. They take aggregated submissions from ...