March 27, 2015Friday, March 27, 2015
Opening Day for baseball is next week and it's always so symbolic of spring, a new beginning, renewed hope for a contender and people are in a great mood.
Why not plan your own opening day at your station by giving your station a breath of fresh spring air:
* Update your station imaging -- make sure it's fresh and captures the "spring" feeling
* Consider a topical, relevant new feature that resonates with your audience
* Update your station's presentation materials ... give it a fresh new look
* Do a spring cleaning day at your station. Take a Friday afternoon, get some pizza, and give the building a fresh face
You get the idea ... it's Opening Day ... let it rejuvenate your station.
March 26, 2015Thursday, March 26, 2015
I recently had a troubling encounter with a couple of our AEs. When rolling out a new program, wrought with potential, the first reaction from these two A's was, "Why it wouldn't work, then why it would." In order to be a successful AE, you must first be the eternal ...
March 25, 2015Wednesday, March 25, 2015
Is your team giving up early? I read a piece a few years ago that it takes at least five calls to close a deal, yet most people give up after two or maybe three. I decided to analyze that over time with some new business on our stations and once closed, I asked AEs to ...
March 24, 2015Tuesday, March 24, 2015
Got a new a sales rep who's struggling a bit? We all get pretty good business from the big shopping centers, malls, etc., especially during the holidays, but there are hundreds of small shopping centers all over your area with businesses that would probably love to ...
March 23, 2015Monday, March 23, 2015
Let your PD know you are on top of it. Here are a few basic reports you should ask your PD to pull for you from your music scheduling system and you and he/she should discuss. I've met so many GMs who proudly proclaim they know nothing about programming as if it were a ...
March 20, 2015Friday, March 20, 2015
Have you checked out www.rab.com lately? I must say they continue to provide many resources that can arm your sales team with critical information, good training, and ideas, and even sales meeting agendas with support materials Call your rep today if you haven't been to ...
March 19, 2015Thursday, March 19, 2015
I posted this a while back, but it still rings true today ... it's so key and so timely with the weather turning and more remotes being set up... When is the last time you went to one of your station's remotes? I did last weekend. I walked away ... well, ...
March 18, 2015Wednesday, March 18, 2015
I was talking with a friend who runs a pretty good-sized cluster about their digital strategy. He brought up something interesting. For the spots they run only online, they have added copy that is specific for those online listeners. Something to the effect of: "We ...
March 17, 2015Tuesday, March 17, 2015
Spring Cleaning. Now is a good time, as you head into Q2, that you take a good look at your internal systems -- everything from remote checklists, to the process for sponsorship copy, to promotion follow-up. Depending on the size of your company and your internal ...
March 16, 2015Monday, March 16, 2015
It's now mid-March. The annual you booked last December is in and running and you keep looking at your projections and seeing that top client, locked and loaded every month. Now, let me ask you a question. And I want you to be honest with yourelf when you answer ...