February 11, 2016Thursday, February 11, 2016
It really shouldn't be news to you, but to reiterate ... marketers are no longer buying media in silos. The most successful are designing integrated campaigns using a variety of media, selecting each for its ability to support the campaign objectives.
The most successful radio salespeople are developing recommendations for advertisers that span a number of station media. Increase the depth of questions you ask advertisers during client-needs-analysis conversations. Find out what they are doing with social, mobile and web. Bring back a recommendation to include your broadcast, digital and event marketing opportunities. You will help your advertisers and yourself to be more successful.
February 10, 2016Wednesday, February 10, 2016
Below is a great piece from RAB VP/Training John Potter posted in their daily Radio Sales Today newsletter a long while back - that's still relevant today. I'm a big fan of the RAB, their training, resources and advocacy for our industry ... If you're not a member, ...
February 9, 2016Tuesday, February 9, 2016
Is your station known as the one or at least one of the easiest with which to do business? Time and time again, I meet with agency principles and buyers who tell me, "I like working with you guys because you make it easy." Think about that, especially from an agency ...
February 8, 2016Monday, February 8, 2016
I had a rather interesting debate with a programmer friend a while back about providing information and service elements to your listeners. As a point of reference, he programs a music station. He was arguing that information like traffic, weather and news headlines ...
February 5, 2016Friday, February 5, 2016
I love the number ONE. That's what the Super Bowl is all about. So, today, think about Number ONE! Are you the #1-rated station in your market (or demo)? Are you the #1 biller? Are you the #1 station where people want to work? Are you #1 in the hearts and ...
February 4, 2016Thursday, February 4, 2016
The Super Bowl is Sunday and call me cheesy, but I love great quotations, so I thought I would pull a few good ones from Super Bowls past for your entertainment and potential inspiration: "We're going to win on Sunday. I guarantee it!" -- Joe Namath before Super ...
February 3, 2016Wednesday, February 3, 2016
Here's one for you. I heard this the other day. A new manager, when introducing himself to all the key clients, met the advertising director for a top-10 client. This client everyone knows, is a major radio player, and had been a regular annual client on the station ...
February 2, 2016Tuesday, February 2, 2016
It's Groundhog Day. Remember the movie with Bill Murray where he keeps living the same day over and over again? Is this YOUR Groundhog Day? At the beginning of the year, I suggested you break up your routine. Change meeting days and times, go see more clients, ...
February 1, 2016Monday, February 1, 2016
I certainly don't have to remind you what's happening at the end of the week - and it's not just "The Big Game." Just as important, if not more so, is the American's public's eye are the Super Bowl commercials, which will likely garner most of the water cooler talk on ...
January 29, 2016Friday, January 29, 2016
Get out there! What? I don't believe a GM's job stops at traditional responsibilities. There is so much opportunity, to not only expand the depth and quality of your Outlook contacts list, but serve your community. I'm on six different boards, ranging from food banks ...