August 4, 2015Tuesday, August 4, 2015
It's always good to go back and re-read books or articles that positively influence you. Often you'll find a revelation that you didn't notice the first time through. Case-in-point: Richard Sands' "Everything I've learned in radio from A to Z," which he posted years ago on his Facebook page www.facebook.com/thesandsreport
Here are a couple of my faves ... then go read them all and share them with your PD and programming team.
L is LOCAL: This is the most important concept for radio's long-term survival in this digital world. EVERY mic break should have a local element. Street name. Highway. Town name. Local hotspot. EVERY break.
Q is for QUESTION EVERYTHING. Just because it's "always been done that way" means nothing now in the on-demand You Tube/'smart phone as my personal radio" era.
August 3, 2015Monday, August 3, 2015
Are you including qualitative with every proposal that goes out the door? Really? Qualitative, in a market where 2/10th's of a rating point can differentiate #1 from #10 in many key demos, can be the silver bullet to you getting on a buy or not. Dig deeper ... there ...
July 31, 2015Friday, July 31, 2015
Tomorrow is August 1st ... Avoid the "Dog Days of Summer." We see it year after year ... a certain apathy sets in where many of your staff seem less motivated, more tired, and full of excuses. Here are five ways to spice things up in August and keep your team on top of ...
July 30, 2015Thursday, July 30, 2015
Here's an intern task for the day. Send her around to pick every free publication that she can get her hands on; then have him surf the web for popular local lifestyle sites. Whether it's a lifestyle website, paper, specialty publication, entertainment paper or ...
July 29, 2015Wednesday, July 29, 2015
So many of us are focused on establishing and maintaining an online relationship with our audience. Do we have the same focus for our other customers ... our clients? There are so many tools to help you manage this, including sales management software, something as ...
July 28, 2015Tuesday, July 28, 2015
Plan ahead. We are now well into the back half of the year ... are you ready? Things to think about prepare for: Back-To-School programs and packages Labor Day last-minute summer getaways Automotive year-end model close-outs and new 2011 launches Family Health and ...
July 27, 2015Monday, July 27, 2015
Stopped into your local big box department store or office supply store in the last week? Back-To-School is in full swing. If you don't have your packages on the street, you need to do it THIS WEEK! This is a huge sales opportunity for you with your local retailers as ...
July 24, 2015Friday, July 24, 2015
Spec spot is not a dirty word ....it's a great tool. I know ... production directors grimace and if not managed, AEs can abuse it, but like we talked about last week, you should always lead with an idea. Learning a bit about a client's business then taking the liberty ...
July 23, 2015Thursday, July 23, 2015
You've heard me talk before about the fact that there are two kinds of business -- "Make-It-Happen" or "Watch-It-Happen." It's important to know the mentality of your sales team.....Today, it's all about direct business. If ever there was a place to make it happen, ...
July 22, 2015Wednesday, July 22, 2015
You know Jack Trout. Marketing guru. We lived by his book "Positioning -- The Battle For Your Mind." He has a new book out called "Repositioning." Here's a quote: "The thing that I keep coming back to with marketers is that good marketing is good story telling. How ...