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Joe GM
Archives
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December 6, 2016
Tuesday, December 6, 2016As we enter the final month of the year, is there something different you would do next year in order to change the way radio is sold, perceived, or programmed? As a GM, perhaps change can come from you. It doesn't seem to be coming from above.
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December 5, 2016
Monday, December 5, 2016Uh oh ... it's already December and you are looking at January and Q1. We talked a few weeks ago about owning your number. Now you're looking at a new budget year. And your January looks like ...well, you know. Back to the basics kids: Look at what you had on the air ...
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December 2, 2016
Friday, December 2, 2016It's December 2nd and you still want to finish strong, right? Why not offer every client who books a schedule for the holidays the opportunity to come in and record a holiday greeting. Very short and honest, but what it means is more frequency for their business. Tell ...
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December 1, 2016
Thursday, December 1, 2016Uh oh ... it's already December and you are looking at January and Q1. We talked a few weeks ago about owning your number. Now you're looking at a new budget year. And your January looks like ...well, you know. Back to the basics kids: Look at what you had on the ...
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November 30, 2016
Wednesday, November 30, 2016Before you jump into the fray of a "One-Day Sale" or other such "fire sale" tactics, get your ducks in a row first. Know what Q1 business is coming back Know what's not Look at your Q1 '16 Average Unit Rate and assess whether it will be the same, better, or ...
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November 29, 2016
Tuesday, November 29, 2016Here's a great suggestion/reminder from Brandies Hall from the RAB: Mixing National with Local Work with National clients on a local level. Oftentimes the store managers or District Mgrs. have funds or you can do vendor-funded programs. For example: Lowe's, Sears, ...
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November 28, 2016
Monday, November 28, 2016Here is a re-print from a past column that I think is still very relevant from marketing mastermind Seth Godin simply called "Where Do Ideas Come From?" Here it is: Where do ideas come from? Ideas don't come from watching television. Ideas sometimes come from ...
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November 25, 2016
Friday, November 25, 2016Thanksgiving break ... see you Monday!
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November 24, 2016
Thursday, November 24, 2016Thanksgiving break ... see you Monday!
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November 23, 2016
Wednesday, November 23, 2016Today, send a note out to your staff and tell them you want to close the office early to give them a head start on the long holiday weekend. It doesn't have to be a half-day, just maybe 3p. A couple hours early. Tell them only when everything that is outstanding is ...