Tuesday, April 24, 2012
April 24, 2012
I saw a great piece online the other day about businesses using social media to connect with customers and the title was, get this, "Social Media – Why They Are Not That Into You."
Often when calling on businesses, a discussion goes to digital and social media. I would share this with advertisers who are there, but we all know aren't doing it right.
For example, in this article it cited a study by the IBM Institute for Business Value where they asked consumers why they interact with business using social media and conversely asked businesses why they think consumers follow then via social media.
The top two for consumers are: 1) discounts and 2) ability to purchase … The bottom two for businesses were the same. The top two for businesses are: 1) learn about new products and 2) general information. What a disconnect!
Check out the entire article here and share it with your clients:
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