Wednesday, October 31, 2012
October 31, 2012
So what scares you?
Missing budget again? A top talent not renewing? Losing your top sales person?
Ratings losses? Cancellation by a key client?
I have long subscribed to a philosophy to CONTROL THE CONTROLLABLES and LET EVERYTHING ELSE GO. In most cases, if you break down the cause of your fear, it is indeed controllable.
Ratings losses? You can't do anything about Arbitron's sample or their geographic distribution, but what you can do is make sure your radio station sounds the very best it can TODAY.
Losing a top sales person? Why? When was the last time you told them they were appreciated? When was the last time you gave them a little extra love? Maybe assigned them a billing account, or treat them to some dinner trade? That's controllable and maybe they wouldn't leave.
RECOGNIZE WHAT YOU CAN CONTROL....
And, don't be scared! Happy Halloween!
Comments? E-mail me at firstname.lastname@example.org.