Wednesday, April 3, 2013
April 3, 2013
I very rarely shill for commercial entities in this client for good reason. But, last week I ran across something interesting from the folks at Impact Target Marketing.
As you probably know, this team, for years, has worked to impact ratings performance by creating a station marketing message delivered down to the zip code level of those most likely to a) have a PPM meter (or before a diary) and b) respond.
By combining data from Arbitron's PD web product in conjunction with Research Director Inc.'s Hot Zip Report, they can zero in on your listeners and then message to them both through traditional means like telemarketing and direct mail, but now they have created a series of mobile apps call Feed the Meters and create spontaneous engagement opportunities alongside a PPM Meter to survey-friendly respondents ... like meter holders.
To learn more, click HERE
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