Monday, July 1, 2013
July 1, 2013
Do you think you should be doing better in one specific category? Consider making that your sales team's focus for a couple of weeks and do a "Category Blitz"
- Strategize on a special package or offer to take to prospects in this category.
- Each morning of the blitz, take bagels to the prospect's business first thing in the morning and tell the decision-maker that you have an idea that will help grow the business and ask if you can come back tomorrow to present it.
- Provide enhanced commission for business closed in this category for your sales team or other incentives.
- Put a scoreboard up or thermometer that you color in as that category's business grows.
You get the idea ... make it your focus and I'll bet you make a dent in that category.
Comments? E-mail me at firstname.lastname@example.org.