Monday, November 3, 2014
November 3, 2014
I'm a big believer in programming your station every hour of every day. If there is something big going on in town or something everyone is talking about, why isn't the best radio station in town reflecting that on the air?
It could be as simple as being in a losing football town, but all of a sudden they beat the first-place team and what ... no mention of that on your station? Which is a mirror of your market's interest in lifestyle? That is the day-to-day. I'm also a fan of planning some spontaneity. I had a PD once who was a master of that and it made all the difference in the world.
Ask your PD these questions:
* What are you doing differently this week to make our station better and more compelling than last week?
* How are we reflecting on-air what our listeners are talking about?
* The Election
* Big Fall Movies
* The latest smartphones and computer tablets
* Evidence of an improving economy
* What special do you have planned for November to make sure people
are talking about "What they heard on KXXX"
If you get lots of "mmmmmm," "errrrrrrr" or "uhhhhhhh," tell them to get back to you in 24 hours ... and you want good answers
Comments? E-mail me at email@example.com.