Tuesday, February 10, 2015
February 10, 2015
It's always good to occasionally re-assign inactive accounts on an AE's account list. What then?
Tell the AE who now has it, here are the expectations:
- Get an appointment in the next 10 business days
- Tell them to do the research. The AE who lost the account will be bitter, but get the file and get "intell" from the previous AE.
- Pull all related information you can get your hands on. Miller-Kaplan X-Ray, monitor data, competing media, anything you can get
- Go with that AE on the appointment. It will make a big difference and send a clear signal on how much that account means to your station.
Comments? E-mail me at firstname.lastname@example.org.