Friday, October 9, 2015
October 9, 2015
Just make sure you get the "educated" part of that right.
- Talk to your local TV GM and ask the same question.
- Get a realistic read on your key accounts. Do you expect (and you should specifically ask) their spending to increase, decrease, or stay the same?
- Get your hands on a local economic forecast. Every local university has an econ professor who prognosticates. Get your hands on that report.
- Even talk to your competitors and see what they are forecasting the market to do. They'll tell you because they want their numbers justified as well
Get every piece of "intell" you can so when you are sitting in that budget meeting you can speak with a truly "educated" guess on market projections.
Once when songwriter/singer Paul Simon was being interviewed he said, "Between the ages of 15 and 22, I had made only one very minor hit, so I expected everything to be a flop. I was utterly amazed that 'The Sound of Silence' was a big hit."
Have you ever had success when and/or where you least expected it? If you answered no, you are probably not being totally honest with yourself.
Here's another quote from yours truly when he finished a big project (this one has actually been said several times), "...that didn't take long..." The memory is a wonderful thing. It allows women to forget much of the pain of child birth and much of the pain of development.
What's the point? Expect brilliance, but don't be surprised when it comes from somewhere you least expect it. Also, the pain of today creates the gratification of tomorrow.
Keep putting one foot in front of the other and you'll get to your destination. Just remember, when you reach your destination, there's another destination you'll need to reach. It never ends!
Comments? E-mail me at firstname.lastname@example.org.