Tuesday, May 17, 2016
May 17, 2016
Need a quick Automotive idea?
Deal of the Day! Invite the GM of a local car dealership to select a focus vehicle each day of the month. Have him come in and cut the inside of a donut for the dealership's Deal of the Day.
Slot it into a fixed position in morning and afternoon drive and sell it to him like it's a feature. Take it one step further and make it a live spot with the air talent.
It's perfect for them and the best part it is it appeals to their ego -- and you know about car dealers' egos!
Comments? E-mail me at firstname.lastname@example.org.