Monday, June 20, 2016
June 20, 2016
Close-to-home vacations mean opportunity for you!
More people are choosing to travel this summer after years of staying home, according to recent reports. "Americans are planning more vacations this summer," said Claire Bennett, SVP/GM of American Express Travel. "However, they are still looking for options with great value." Most people say they will stay relatively close to home and opt for a destination within driving distance. In fact, automotive group AAA estimated that 88% of the 34.9 million Americans that traveled over Memorial Day weekend, traveled by car.
Only about 20% of Americans plan to fly to domestic destinations this summer and just 14% will head overseas (thanks to the steep cost of international travel), according to a separate report by MasterCard.
That means contact regional resorts for one-tank-trips and get them on your air to market to this crowd looking for great value, close-to-home!
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