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Mary Market Manager - Wednesday, August 16, 2017
August 16, 2017
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Yale, Harvard and the NFL all have tradition -- So Does Radio
Football stars are not famous because of their efforts on other things than their games; NFL stars are famous because they are great at playing football.
It is far better (and more difficult) for a radio personality to be famous for being on the radio vs. radio personalities who have achieved fame through TV! The radio medium has to make stars, not get them from TV. Sad that some radio execs value TV fame more than on-air personalities who are famous for being on the radio! Radio personalities need to be famous for "being on the radio," not because they are on TV shows. Imagine how it really looks to the largest advertisers when the radio business rolls out personalities who are TV stars and claims them as success stories in radio? Radio stars need to be famous for being on the radio --- Advertisers buys multi platforms but Radio has to be a strong platform before it can be part of a multi platform!!!! What are you doing to make your personalities famous for being on the radio?
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