April 22, 2014With Social, All Formats Are Not Created Equal
Never before has radio's audience been so fragmented socially.
Just a few years ago, it was pretty much about Facebook and a little Twitter. Because there was only one or two social platforms that were being used by mass audiences, stations had time to study social media patterns, and then craft ways to elevate excitement about the brand and build on its strengths.
Today, it feels like there is no time.
The social space has grown (and will continue to do so) with Twitter now a major player for many station brands, along with Google Plus, Pinterest, Instagram, Vine, Snapchat, and others.
So it starts with identifying the social platforms they're on, and then find the time to be effective in these spaces. After all, if we're doing what the fans' appreciate – interacting with them socially – we could even see an increase in listening.
April 15, 2014Don't Be A 'Like-Baiter'
Facebook has announced that they are implementing a series of improvements to their News Feed to reduce the types of posts people complain about. They want to "ensure that spam content does not drown out the content that people really want to see." So if you are ...
April 8, 2014Wisdom, Laughter, And Selfies Dominate #WWRS2014
Thanks to the social space – we now have an easy and convenient way to make moments linger – like last week at Worldwide Radio Summit 2014. Using the hashtag "#WWRS2014," it organizes the conversation and helps everyone capture the buzz in one place. What's ...
The first thing I do each morning before my feet hit the floor is say, "Thank you," – a simple practice of gratitude. The second thing I do is embarrass my ego. It's true and it has completely helped me learn even more socially. This wasn't something I set out to ...
March 25, 2014Social Is Not The New Request Line
In the social space, most of today's challenges aren't really about the platforms as much as they are about understanding why people use them. Each social outlet serves a very unique purpose – something brands tend to overlook. Twitter, for example, beyond the ...
A recent article in Fusion, "10 Reasons Pope Francis Is Really A Millennial," was a fun reminder that your birth year doesn't have to be after 1980 to relate to the social space. Granted, Millennials are a breed unlike any other. They are growing up with the Internet in ...
Working with radio brands each day, I'm privileged to have a more global view about consumer habits and social platform trends. There's no doubt Facebook is the big dog and will likely remain so for some time. Earlier this year, Mark Zuckerbeg reported that there are ...
The Oscars is always a great time to celebrate the big movies of the year, and anticipate those acceptance speeches from the winners. That's because we never really know what they'll do or what memorable quotes they'll leave us with. In fact, there have been so many ...
February 25, 2014Social Is A Way Of Thinking, Not A Trick
After spending last week in Nashville for the Country Radio Seminar, I feel like I was just inside a giant love letter to radio. What's even more remarkable is that CRS may be a country radio family affair but even outsiders (like me) are welcomed with open arms. I ...
February 18, 2014Beyond Ego-Driven Tactics - Fear Is The One Thing That Can Erode A Brand Faster Than Anything Else
Binging on Season 2 of the Netflix original series "House of Cards" this past weekend left many of us homebound, not accomplishing much else - unless, of course, it was just me sofa surfing and shoveling snow. So, what better for this week's "Merge" than to go back ...