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Twitter (once again) lit up with social commotion last week when President Obama became the first sitting president to declare support for gay marriage.

(The "50+" circled represents over 50,000 people who retweeted it.)
Everyday people ran to the platform to voice their reactions. The tweets were emotionally charged, from support for to disagreement with the President. But some of the best tweets were (mostly) from regular folks lending their voice to the conversation:

Hash tags were even started, such as #BecauseOfObama or this one, #IfIWasPresident:
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What a headline! It came from Eric Jackson – a Forbes.com contributor. Jackson's theory goes like this: "With each succeeding generation in the Internet, it seems the prior generation can't quite wrap its head around the subtle changes that the next ...
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Many radio colleagues that weren't able to attend the 2nd annual Worldwide Radio Summit last week have been asking how it went. While "engaging" or other similar sentiments apply, it's not easy to capture the spirit of what it's like to truly be in at these events. ...
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April 24, 2012
Why Can't Fans Love Your Radio Station?As we know by now, the social space is a new way of communicating. We typically sign up for a social site such as Facebook to keep up with friends and family, and then along the way, we start "Liking" brands. And with brands, we have unconsciously created these ...
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Earlier this month, Erica Farber was named President and CEO of the RADIO ADVERTISING BUREAU. The NAB/RAB Show is happening this week in Las Vegas and Erica was generous enough to talk with Merge here on All Access. I thought it would be fun to play off of those "5 ...
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If brands want to be "game changers" with digital and social platforms (or at the least just make sense of all the "channels" we have at our disposal today) we must first be willing to learn the dynamics of this permission-based space. This means letting go of ...
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April 3, 2012
Scrambling For Timeline - Social SensibilityThere's a concept we talk about a lot here at Jacobs Media – the "rent" and "own" philosophy. You rent the social space – you own your digital space (along with your AM or FM franchise). And the Facebook force of the "Timeline" design last Friday was ...
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March 27, 2012
Arbitron To Radio: Don't Boast And PostIt's not known how the following tweet was discovered and handed over to Arbitron but as you may have read here on All Access last week, someone "related to the Regular Guys show" on Cumulus Classic Rock WNNX-FM (ROCK 100.5)/ATLANTA got the station flagged for the ...
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March 20, 2012
Is It Weird That Rush Limbaugh Discovers Twitter in 2012?"Every day that we fill with frenetic activity, to the exclusion of the important strategic questions, is a day closer to risking irrelevance in a digitally connected world." -Greater Media Chairman/CEO Peter Smyth That's still a favorite quote from a Peter ...
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March 13, 2012
Lady Gaga's Private PartyToo often you see celebrities and even radio stations and DJs brushing off fans as if they're some sort of nuisance. Just cruise through Facebook "Like" pages, Twitter accounts, and blogs and you'll see threads of neglected fans going unacknowledged. With social media ...

