January 17, 2017Super Bowl and Social - Seek To Resonate, Not Just To Be Seen
As you may already know, Sports is a big driver on social. Especially Twitter as Twitter and sports go hand in hand.
You read (at times heated) passion over a team people love, and teams perhaps despised.
As Super Bowl 51 is upon us - it's important to have an idea of what you'll do socially to serve the audience since they are there on the platforms - with or without you.
And there's no winging this.
In order to earn the trust and reputation for people to stop scrolling their News Feeds long enough to give us their attention takes real discipline on our part.
Consider the following fundamentals when putting a social plan in place for any 'big game.'
Come at Content From The Fans' Point of View
A week before the game starts, share drink ideas and/or game food recipes - we're always looking for something new to serve and/or consume.
While video has always been an effective part of any brands content strategy, consumption continues to explode. 500 million people watch video on Facebook each day. Instagram Stories have 100 million daily actives. Snapchat reports 10 billion video views a ...
January 3, 201710 Things Every Great Brand Will Do Socially In 2017
With the New Year comes a clean slate. We get to evaluate past workflows, and perhaps refine and reset for greater success. While we're conditioned (and rightfully so) to do just that for the "mothership" (the FM/AM stick), we often overlook other areas like the ...
December 13, 2016What We Learned About Radio and Social In 2016
We all love lists. From Facebook's, "2016 Year in Review," Twitter's "#ThisHappened in 2016," to YouTube's 2016 Rewind," it's interesting to look back. Being in the trenches daily, we all know there's nothing easy about operating in this culture so addicted to ...
As we begin to wind down from another year gone - it's important to carve out time to assess workflows, structure and what I call your "hierarchy of attention." We can't be excellent if we're trying to be everywhere digitally and socially. We need to prioritize ...
November 15, 2016It Defies Logic To Suggest Social Can't Move Ratings - You Just Need To Be Memorable
It's such an interesting time to be in radio right now. We are no longer confined to audio. With tools like Facebook Live and Periscope, we are visually interacting in real time with the audience. But in order to earn the trust and reputation needed to be memorable, ...
November 8, 2016#Election2016: Social Media On Steroids
We all know social has a powerful influence due to more and more people getting their news and information from platforms like Facebook, Twitter and Snap. And political figures have figured out the quickest way to get attention is to post or tweet. During Election 2016 ...
Anytime a founder or CEO from one of the big social platforms talk - I listen. When you spend time with the words of these creators, visionaries, and leaders - you get closer to the soul of their platform, enabling you to use it more effectively. Facebook CEO and ...
October 18, 2016Why Do So Many Brands Still Have A Problem With The 'A' Word?
There can be a lot of talk in the social space from algorithms, the code that dictates what we see in our News Feeds, to the quality or quantity debate as well as what makes things go viral. But rarely do I hear people talk about one of the more important tactics that ...
October 4, 2016Snap Just Made A Whole Bunch Of 'Glassholes' Happy
You may have read by now that Snapchat officially changed its name to "Snap." Part of the reason behind that move is Snap wants to be seen more as a camera company than a social platform. They also introduced a new product called "Spectacles," hyped as "a new type of ...