This past summer, many of us saw videos from the ALS Ice Bucket Challenge flood our Facebook news Feeds. And many of us personally participated in the phenomenon.
The Ice Bucket Challenge was started by Pete Frates, a former Division I college athlete that has been living with ALS since 2012.
His goal was to simply raise awareness for ALS, the neurodegenerative disorder also known as Lou Gehrig's disease. Little did he know what was about to happen next.
Three million people jumped in to help his quest for attention to this cause.
November 25, 2014What Your Audience Is Doing When They're Not Listening To You
Your audience is likely listening to your station every day. They rely on you to keep them company while they work, and when they drive. They trust you'll curate the best music, and keep them informed on local and national news stories. We also know they are getting ...
November 18, 2014Facebook: No More Free Promotional Posts, They Drag Everyone Down
You no longer have to take it from me that people don't want to be pitched by Pages they have 'liked' when they scroll their Facebook News Feeds. Mark Zuckerberg has now stepped in and has thrown down the "spam gauntlet." In a vow to better protect his users from ...
November 11, 2014The World Is Unmoved By How Great Your Prize Wheel Is
In 2012, a year when Kodak filed bankruptcy while Instagram -- a photo/video sharing app -- became worth $1 billion dollars (sold to Facebook), two things became clear. Film had been replaced by the smartphone, and the social space was becoming more about visual ...
November 4, 2014It's So Good When Bad Things Go So Great
The San Francisco Giants may have won the World Series last week, but it was Chevy Regional Zone Manager, Rikk Wilde, from Kansas City who won the Internet that night. Wilde, who was clearly nervous presenting the keys of a new Chevy Colorado to World Series MVP ...
October 28, 2014The Era Of Entitlement Is Over; It's Now The Era Of Earn
Most of today's challenges in the social space aren't really about how to use the platforms as much as they are in understanding why people enjoy them. Social networks are not created equal -- there is a distinct purpose for each one. Twitter, for example, beyond the ...
October 21, 2014Who Is On Your 'Virtual Board Of Directors?'
Early on in the social space, I realized these platforms were often being used to communicate emotions and feelings. And as someone who was tasked with developing a social culture for an entire broadcasting company, I had to find a way to watch what I said socially in ...
October 14, 2014What Do Hitler, Apple Stock, And Luke Bryan Have In Common?
The answer to the headline is: nothing. But somehow, a radio station (whose identity I've hidden) managed to tie all three together on Facebook recently: I've blocked the station's name because this isn't about calling someone out -- it never is. This is more about ...
October 7, 2014Twitter Is The Metric Of Emotional Response
Because it's important to pay attention to how people are feeling about people, places or things, one topic I keep my eye on is how everyday people are talking about our storied industry. So anytime the word, "radio" pops up -- I take note. And there was a specific ...
September 30, 2014So Much Of Social Is What It Says About The Fans, Not The Brand
One of the great success stories in social sharing this summer came from Coca-Cola. They had an idea… … to personalize as many Coke bottles as they could with the prompt "#ShareACoke." Maybe people would get a kick out of seeing their name on the iconic ...