September 2, 2014Be Warned: Facebook Is As Gray As The FCC
As we have discussed during the past few years here on Merge, social media should be viewed as a space radio rents (or in many cases, squats on) in order to serve its fans, and to strengthen the assets it owns – the on-air product, the website, mobile apps, podcasts, and the email database.
Yet all too often, we lose perspective with the social space. We forego any real purpose in favor of posting random memes and content that makes us laugh. We also end up spending more time on Facebook, Twitter, and Instagram than we do refining our own assets – the ones we control.
But now those digital chickens have come home to roost.
August 26, 2014Baiting Fans For Interaction Is Desperate; Facebook Says: 'Stop'
In a series of improvements Facebook has been making to ensure their users' News Feed is filled with content that is closer to their desired goal, they are doing away with "like-baiting," and "like-gating," practices that were once encouraged by Facebook itself. With ...
August 19, 2014Twitter Cracking Down On Trolls
Just days after her father's death, Zelda Williams, the daughter of the late Robin Williams, walked away from Twitter and Instagram and said she may never use them again: This was the result of some really hard core bullies tweeting cruel words and horrible pictures ...
August 12, 2014Bursts Of Brilliance From #MSBC26
To be around veteran radio talent and the younger, up-and-comers can be insightful and intoxicating (not in that way – or well, maybe a little). That was the atmosphere at Don Anthony's Morning Show Boot Camp last week in Chicago. It was a moving event, ...
August 5, 2014The End Of Best Practices
I've never been a fan of "best practices." Perhaps it's because the term itself speaks to the lazier side of us. Rather than getting muddy in the trenches and hacking our way towards personalizing each fan's experience with our brands, we have a tendency to look for ...
July 29, 2014We Teach People How To Treat Us
One of the most asked questions regarding social media are what to do about people who throw inflammatory remarks at talent and/or the station? In many cases, the response is simple: ignore them. Just because someone listens to your show or your station does not give ...
July 22, 2014Size Really Doesn't Matter
There's no arguing that Mark Zuckerberg's turf is a monster when it comes to touching fans and strengthening the assets we own. But the reality is that social connectivity is happening beyond Facebook – really big moments are unfolding where everyday people are ...
July 15, 2014It Didn't Happen Unless There's A Selfie
The Taylor Swift Op-Ed piece on the state of the music industry that ran in the Wall Street Journal earlier this month caught the attention of many – including lots of radio folks. Everyone who has had the privilege to meet Taylor knows that she is one of those ...
July 8, 2014Adult Supervision Required
We've all seen the "accidental" (and many times tasteless) social posts from some big brands over the year. For example, remember this tacky move from AT&T last year on 9/11? It seems everyone but AT&T's social media department knows that September 11th is not an ...
July 1, 2014The Value Of Intangibles
Radio has some of the most active and loyal fans of all media, but many times we overlook the deeper impact we can have on their lives, one person at a time. That's because we get caught up in touching fans in bulk on a superficial level – offering caller 10 type ...