February 14, 2017How To Create Video That Stops The Scroll
Part of any brands social media strategy today should be how to pause the scroll, right? After all, we've become a scroll nation.
Scrolling our mobile devices is a national pastime.
So how do we stand out in this "news-feed environment" we're operating in?
Twitter recently partnered with Omnicom Media Group to find what is likelier to work as we focus on video content.
And the takeaway? Keep it short, focus on the first few seconds and feel familiar.
Remember "Less Is More" and "First Impressions Count?"
Interesting: 15 second videos on Twitter are as impactful as a 30 second ad on TV.
The study concludes that shorter videos resonate deeper due to the nature of our scrolling behaviors. We're moving fast when we're in front of our news feeds - shorter videos allow us to retain messaging quicker and move on.
February 7, 2017Everything To Know About Social Media And Radio in 222 Words
There is a New York Times piece written by Margaret Sullivan that I covered a couple of years ago. Sullivan was teaching a class called "Audience and Engagement," which had to do with journalism on social platforms, at the Columbia Graduate School of Journalism. ...
January 31, 2017The Best Use Of Social Isn't Play By Play But Rather Great Commentary Or Snark Of What's Happening
Experiencing live events today means partially paying attention to what's happening while visually documenting and talking about it via social on our mobile devices. During Super Bowl 50 last year, Facebook captured 60 million people creating 200 million posts, comments ...
January 24, 2017Why Even The Smallest Political Post Can Make Some Fans Go Nuts
From Inauguration Day to the Women's March this past weekend - I noticed folks from time to time getting upset with radio stations or talent for posting or tweeting what probably felt like "innocent content" around these events. A few talent even reached out to me to ...
January 17, 2017Super Bowl and Social - Seek To Resonate, Not Just To Be Seen
As you may already know, Sports is a big driver on social. Especially Twitter as Twitter and sports go hand in hand. You read (at times heated) passion over a team people love, and teams perhaps despised. As Super Bowl 51 is upon us - it's important to have an idea of ...
While video has always been an effective part of any brands content strategy, consumption continues to explode. 500 million people watch video on Facebook each day. Instagram Stories have 100 million daily actives. Snapchat reports 10 billion video views a ...
January 3, 201710 Things Every Great Brand Will Do Socially In 2017
With the New Year comes a clean slate. We get to evaluate past workflows, and perhaps refine and reset for greater success. While we're conditioned (and rightfully so) to do just that for the "mothership" (the FM/AM stick), we often overlook other areas like the ...
December 13, 2016What We Learned About Radio and Social In 2016
We all love lists. From Facebook's, "2016 Year in Review," Twitter's "#ThisHappened in 2016," to YouTube's 2016 Rewind," it's interesting to look back. Being in the trenches daily, we all know there's nothing easy about operating in this culture so addicted to ...
As we begin to wind down from another year gone - it's important to carve out time to assess workflows, structure and what I call your "hierarchy of attention." We can't be excellent if we're trying to be everywhere digitally and socially. We need to prioritize ...
November 15, 2016It Defies Logic To Suggest Social Can't Move Ratings - You Just Need To Be Memorable
It's such an interesting time to be in radio right now. We are no longer confined to audio. With tools like Facebook Live and Periscope, we are visually interacting in real time with the audience. But in order to earn the trust and reputation needed to be memorable, ...