What a funny line from Twitter CEO Dick Costello. It's from his commencement speech last week to recent University of Michigan grads (who really don't know a life without a smartphone connected to their hip).

Anytime a founder or CEO from one of the big social arenas or applications talk – I listen. It's really the only way to truly learn their platform in order to develop fundamentals and strategic tactics for brands who are integrating social in their online presence.

For example, last year when Facebook CEO Mark Zuckerberg released his IPO filing – it was an extensive read but it gave me deeper insight to pass along to Jacobs Media clients than anything anyone else could have said about his product.

Laughter dominated Worldwide Radio Summit 2013 – and a few good sound bites, too. Thanks to the social space – we now have an easy and convenient way to make moments last – like this past weekend at Worldwide Radio Summit 2013. Tapping into today's ...

By now, you probably know about A.J. Clemente, the TV anchor whose first day on-air was his last - at least at KFYR in Bismarck, ND. Clemente accidentally let some choice words fly out of his mouth that are not allowed on network TV – or radio. But what's ...

There's no doubt social is revolutionizing the way we experience most everything today as those who participate on these platforms are finding out information faster online than on the radio or TV. The danger in that is the speed in which information passes allows for ...

There is a difference in "doing" social and "being" social. All too often we see brands (even radio and its personalities) picking and choosing who they respond to socially or just not responding at all. But there is a human element to social media and the brands that ...

As the headlines read, "It's Official: Jay Leno's Out At 'Tonight,' Jimmy Fallon Is In," I couldn't help but immediately think of Fallon's incredible social presence in contrast to how Leno hardly uses it. And in that context, this move just made sense. Regardless of ...

Ben Sisario wrote a piece on the marketing force behind Justin Timberlake's new CD, "The 20/20 Experience" for The New York Times. Justin's campaign was dynamic - featuring owned, earned, paid and shared media. But as Sisario noted, it was Timberlake's approach to ...

You may have already seen the new ad by FedEx where a company executive explains to his team that in order to grow the company, they need more "social visibility." He introduces his team to the "social strategists" that will get them "lots of likes and tweets" – ...

Radio's heritage learning conference, The Conclave, was just the latest Twitter handle to experience lots of people talking about them socially– but strangely, it was the wrong Conclave! The tweeting came from a group of fired up Catholics talking up their ...

The redesign of Facebook's News Feed that started rolling out last week addresses how social communication has become more visual. It also speaks to the "rent/own" theory we talk about a lot here at Jacobs Media. If you spent any time with Zuckerberg's IPO filing last ...