January 27, 2015To Be Truly Unique, You Need A Truly Differentiated Human Touch
Change is the one thing we can count on in our lives, personally and professionally. And even though we all know that (or should), it doesn't help in the moment we experience it.
Last week, Jimmy Ray and Jen, the longtime morning show at WGH (The Eagle)/Virginia Beach, parted ways with the company. As you might expect, the station received plenty of calls, emails, Facebook comments, and tweets about the "break-up."
Oftentimes, when fans reach out to any media outlet over the departure of a talent, the company releases an official statement as a blanket response to everyone. Or worse, the questions go completely unanswered. But Max Media Operations Manager John Shomby wanted to do something different.
January 20, 2015The Danger Of Walking Around With 'Live Mics'
There's nothing like the NFL Playoff season to serve as a reminder of social incivility. The lack of discipline among sports fans in the social space isn't anything new but the level of viciousness continues to shock me. It's as if everyone has given themselves ...
January 13, 2015In Many Ways, Social Is The Entry Point To You
With nearly every school in and around metro Detroit closing last week due to sub-zero wind chills, there was one school that declined to call it a "snow day." That school happened to be West Bloomfield High School, where my daughter attends. It was a lesson learned in ...
Understanding what it takes to build and sustain an active social fan base is critical as the space grows and becomes an even bigger part of people's lives. Self-involved, mediocre social communication is as brand erosive as a bad break. Over time, the audience becomes ...
This past summer, many of us saw videos from the ALS Ice Bucket Challenge flood our Facebook news Feeds. And many of us personally participated in the phenomenon. The Ice Bucket Challenge was started by Pete Frates, a former Division I college athlete that has been ...
November 25, 2014What Your Audience Is Doing When They're Not Listening To You
Your audience is likely listening to your station every day. They rely on you to keep them company while they work, and when they drive. They trust you'll curate the best music, and keep them informed on local and national news stories. We also know they are getting ...
November 18, 2014Facebook: No More Free Promotional Posts, They Drag Everyone Down
You no longer have to take it from me that people don't want to be pitched by Pages they have 'liked' when they scroll their Facebook News Feeds. Mark Zuckerberg has now stepped in and has thrown down the "spam gauntlet." In a vow to better protect his users from ...
November 11, 2014The World Is Unmoved By How Great Your Prize Wheel Is
In 2012, a year when Kodak filed bankruptcy while Instagram -- a photo/video sharing app -- became worth $1 billion dollars (sold to Facebook), two things became clear. Film had been replaced by the smartphone, and the social space was becoming more about visual ...
November 4, 2014It's So Good When Bad Things Go So Great
The San Francisco Giants may have won the World Series last week, but it was Chevy Regional Zone Manager, Rikk Wilde, from Kansas City who won the Internet that night. Wilde, who was clearly nervous presenting the keys of a new Chevy Colorado to World Series MVP ...
October 28, 2014The Era Of Entitlement Is Over; It's Now The Era Of Earn
Most of today's challenges in the social space aren't really about how to use the platforms as much as they are in understanding why people enjoy them. Social networks are not created equal -- there is a distinct purpose for each one. Twitter, for example, beyond the ...