October 6, 2015It's All About Paying Attention
When you are true to one fan at a time, it breaks through. People who care start recognizing that - especially in the social space.
It's the heart of social really; serving fans and personalized acknowledgment.
Helping people feel seen and heard. And through that type of treatment, brands elevate excitement for the fans and strengthen its value.
It's not easy -- hitting it out of the park each day. But it starts with being present and connected and finding ways to one up our actions with social. Even by including actual human interaction.
One example of what that looks like comes from NBC's Dateline.
They not only pay attention to who tweets at them, and about them, they also pay attention to how they can go beyond the ordinary and create what I call 'Holy Crap' moments for fans.
September 22, 2015Think Of Social As Serving, Not As Interruption
Your audience is listening to your station(s) every day. They rely on you to keep them company while they work, and when they drive. They trust you'll curate the best music, and keep them informed on local and national news stories. We also know they are getting ...
September 8, 2015Exceed Expectations And Make Your Radio Station Matter
Jeff Jarvis, an author, professor and podcaster, wrote a piece recently on the state of advertising, and how it sucks. But it doesn't have to. Jarvis writes how advertising needs to step up its game. We are operating in a world of ad blockers - where the consumer is ...
August 25, 2015Nielsen To Radio: Don't Boast And Post
A few years ago as the social space was maturing - what was then Arbitron, now Nielsen, created a system of monitoring online chatter. It stemmed from two things that started to happen. One - people associated with monitored brands began "Facebooking" about their ...
August 11, 2015Your Radio Show Is An Enterprise That Should Always Be On
Facebook is the latest social platform to get into live streaming. And while their live streaming feature is only for national celebrity types right now -- no doubt they'll eventually open it up to everyone. So with Meerkat, Periscope, and eventually, Facescope, (not ...
Twitter began experimenting with a News tab in their app earlier this week. When you tap the "News" button, it takes you to news everyone is talking about at that moment: When you tap a headline, it takes you to a list of "top tweets" discussing it. And while many of ...
July 28, 2015Twitter Is The Metric Of Emotional Response
Because it's important to pay attention to what people are talking about, I keep my eye on Twitter throughout the day and night. And anytime radio is trending -- I take note. Monday night, I saw a radio station trending nationwide: I've blocked the identity because ...
Radio colleagues that did not attend the 40th anniversary of The Conclave last week have been asking how it went. While inspirational, informative, and interesting are among the sentiments that apply, it's not easy to capture the spirit of what it's like to truly be ...
The 'power of now' has become a larger part of the discussions many of us are having that work in the social space. And as I participate in summit panels and conference conversations, it always leads me back to radio. I wonder just how much understanding there is in ...
In a move to ensure the Facebook experience stays fun and fresh for his 890 million daily active users, Mark Zuckerberg recently talked about how they have made even more changes to his algorithm - the code that dictates what people see in their News Feeds. To drill it ...