September 16, 2014You Reap What You Sow
Sometimes it can be difficult to differentiate your station from others in the market that essentially play the same type of music you play. Many times, talent can be additive to your brand, but what are other ways you can provide separation in such a saturated marketplace?
Digital, social, and mobile platforms offer opportunities that can distance a brand from the pack, but all too often we see brands "pushing out" messages ("Concert tickets at 2:15," or "Like and share our status update").
But these tactics are far from being real and fully involving the fans.
And perhaps it's because the benefits of humanizing a brand (or simply being "flawsome," as you may have heard me use before) on social platforms haven't been realized. It takes effort to learn this skill and requires full time thinking on the part of staffers who participate in your station's social voice.
September 9, 2014We Now Operate In An Era of 'Earn'
As I waited for the big Apple event this week and the announcement of iPhone 6, iPhone 6 Plus, and what will become known as the Apple Watch, I started thinking about how mobile has propelled the use of social media. Social platforms were around long before ...
September 2, 2014Be Warned: Facebook Is As Gray As The FCC
As we have discussed during the past few years here on Merge, social media should be viewed as a space radio rents (or in many cases, squats on) in order to serve its fans, and to strengthen the assets it owns – the on-air product, the website, mobile apps, ...
August 26, 2014Baiting Fans For Interaction Is Desperate; Facebook Says: 'Stop'
In a series of improvements Facebook has been making to ensure their users' News Feed is filled with content that is closer to their desired goal, they are doing away with "like-baiting," and "like-gating," practices that were once encouraged by Facebook itself. With ...
August 19, 2014Twitter Cracking Down On Trolls
Just days after her father's death, Zelda Williams, the daughter of the late Robin Williams, walked away from Twitter and Instagram and said she may never use them again: This was the result of some really hard core bullies tweeting cruel words and horrible pictures ...
August 12, 2014Bursts Of Brilliance From #MSBC26
To be around veteran radio talent and the younger, up-and-comers can be insightful and intoxicating (not in that way – or well, maybe a little). That was the atmosphere at Don Anthony's Morning Show Boot Camp last week in Chicago. It was a moving event, ...
August 5, 2014The End Of Best Practices
I've never been a fan of "best practices." Perhaps it's because the term itself speaks to the lazier side of us. Rather than getting muddy in the trenches and hacking our way towards personalizing each fan's experience with our brands, we have a tendency to look for ...
July 29, 2014We Teach People How To Treat Us
One of the most asked questions regarding social media are what to do about people who throw inflammatory remarks at talent and/or the station? In many cases, the response is simple: ignore them. Just because someone listens to your show or your station does not give ...
July 22, 2014Size Really Doesn't Matter
There's no arguing that Mark Zuckerberg's turf is a monster when it comes to touching fans and strengthening the assets we own. But the reality is that social connectivity is happening beyond Facebook – really big moments are unfolding where everyday people are ...
July 15, 2014It Didn't Happen Unless There's A Selfie
The Taylor Swift Op-Ed piece on the state of the music industry that ran in the Wall Street Journal earlier this month caught the attention of many – including lots of radio folks. Everyone who has had the privilege to meet Taylor knows that she is one of those ...