What We Learned About Radio And Social In 2015
December 22, 2015
We all love lists.
For brands, there's nothing easy about operating in this culture addicted to distraction. But so long as we're showing up every day and trying, we'll get closer to new successes and learn along the way.
The idea is to extract knowledge from those around us. And hopefully "Merge," here on All Access, has been a great resource for the past five years.
The following are the Top 5 most read pieces of 2015.
- Number 5:
This was about understanding what your audience is doing when they're not listening to you. And right now, it's all about video:
- 8 billion video views happen on Facebook each day.
- Twitter says video drives a higher opportunity for tweets to get retweeted.
- Snapchat stories - which are Snapchat videos - are being viewed at a rate of 500 million times per day.
- 300 hours of video are uploaded on YouTube every 60 seconds.
And by the way - one of the best pieces of advice this year came from Ze Frank, President of Buzzfeed Motion Pictures:
- Number 4:
Captured socially - this was a small fraction of the takeaways and camaraderie experienced at Conclave 40 in July of this year.
It's important for our industry to hold this event. It's equally important for the industry to support it.
We get to talk with each other, learn and grow as a business. Conclave 41 takes place in Minneapolis on July 13th - 15th 2016.
- Number 3:
Even though panelists/diary holders are told not to reveal themselves socially - some can't help themselves.
It's up to us to honor the codes of conduct Nielsen has communicated and not interact with participants.
- Number 2:
Let us not forget what radio can do that the pure plays and other juke box type distractors to our industry cannot. We have talent - whether live, voice-tracked, or syndicated - that have the opportunity to make fans feel something every day.
We're beyond static marketing. Radio talent equals opportunity to for your brand offer real interplay with the audience - making the fan journey a much cooler one to talk about.
- And the number 1 most read piece from 2015:
It's critical for brands to be consistently present and connected.
But present and connected does not mean posting pictures of your prize wheels or pushing your promotional agenda on me.
It also doesn't mean living on Facebook all day, but finding ways to elevate excitement with some of the other social apps.
Not every app is necessarily right for your audience, but for the ones that are, there are very cool and rewarding moments just waiting to happen for your station and its fans.
Thank you for supporting Merge for the past five years. We've come a long way.
Reach out to me anytime on Twitter @lorilewis.
Please enjoy MERGE archives here.