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Just when you thought it was safe to resume browsing, the Ratings Experts from RESEARCH DIRECTOR, INC. return with another round of ratings analysis. Of course, we do not shoulder this burden alone as the fact finders from XTRENDS provide the backstory. This one focuses on MAY – a time of graduations, Mother’s Day guilt fests and loads of rain. That’s what you get when a survey covers 4/21 through 5/18. And now, on with the show...
Detroit: The Tigers Beat
Though the local baseball nine may be mired in fourth place in their division, their flagship station was #1 6+ for the second consecutive survey. CBS RADIO Sports WXYT-F (THE TICKET) had its best offensive performance since AUGUST (6.5-7.3). Two stations had down books yet managed to move up and into a tie at #2. CBS RADIO Classic Hits WOMC rose from #3 (6.1-5.7) while GREATER MEDIA Classic Rock WCSX advanced from #4 (6.0-5.7). GREATER MEDIA Active Rock WRIF was completely flat yet took two steps forward to #4 (5.6-5.6). CBS RADIO Country WYCD had its best performance since JULY and jumped five spots to #5 (4.3-5.3). It met up with CUMULUS Talk WJR-A, which fell from #2 with its lowest share since we were at some party hop (6.2-5.3). CBS RADIO News WWJ-A had its lowest share in over a year (5.7-5.2) and fell two places to a tie at #7.
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June 8, 2016
Research Director, Inc.: Exclusive May PPM Analysis For Houston, Washington, D.C., Philadelphia, Atlanta And BostonThe merry month of the MAY survey brought with it graduation season, the HALLMARK holiday of MOTHER'S DAY and lots of rain. Of course, the NIELSEN version of that month was only mostly in line with reality as the book covered 4/21 through 5/18. Come with us ...
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June 7, 2016
Research Director, Inc.: Exclusive May PPM Analysis For New York., L.A., Chicago, S.F., DallasSure, right now you’re in the throes of a JUNE swoon. Thinking about your vacation and cranking out logs like nobody’s business. However, back when the MAY book was in full bloom, you were dealing with incessant rain, Mother’s Day, and the ...
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May 11, 2016
Research Director, Inc.: Exclusive April PPM Analysis For Detroit, Miami, Phoenix, Seattle, MinneapolisBack from the shadows again - The Ratings Experts from RESEARCH DIRECTOR, INC., in conjunction with the numbers nerds from XTRENDS, dig deeply into the finely processed data of more radio markets. This month’s theme is APRIL, which featured MLB’s opening ...
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May 10, 2016
Research Director, Inc.: Exclusive April PPM Analysis For Houston, Washington, D. C., Philadelphia, Atlanta, BostonThe stories you are about to read are based on the facts available. The Ratings Experts from RESEARCH DIRECTOR, INC. – after careful consultation with the data doctors from XTRENDS – have prepared another ratings analysis feast for your eyes. This one focuses ...
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May 9, 2016
Research Director, Inc.: Exclusive April PPM Analysis For New York, L.A., Chicago, San Francisco, DallasWhat did APRIL bring besides showers? Well, there was the life-begins-again moment of opening day for MLB, the Easter holiday, and DONALD TRUMP still had in-party competition. Besides that, it was another lonely radio month. The Ratings Experts from RESEARCH DIRECTOR, ...
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Due to contractual obligations, the Ratings Experts from RESEARCH DIRECTOR, INC., working cheek-by-jowl with the data divers from XTRENDS, bring you another thrilling round of NIELSEN ratings analysis. Pop some popcorn and join us on another tour of MARCH, which was ...
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April 12, 2016
Research Director, Inc.: Exclusive March PPM Analysis For Houston, Washington, D. C., Philadelphia, Atlanta, BostonThe Ratings Experts from RESEARCH DIRECTOR, INC., in a pre-arranged consultation with the numbers nerds from XTRENDS, take you deep within the recesses of yet another NIELSEN survey. This one is about MARCH, which was more or less correct, as it covered the dates of 2/25 ...
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April 11, 2016
Research Director, Inc.: Exclusive March PPM Analysis For New York, L.A., Chicago, San Francisco, DallasThe expectations for the month of MARCH are minimal. Sure, legend has it roaring in and bahhhing out but those are mere tales. In the radio world, MARCH is a period NIELSEN defines as covering 2/25 through 3/23. So, it is really MARCH-ish. As such, the big event of this ...
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March 16, 2016
Research Director, Inc.: Exclusive February PPM Analysis For Detroit, Miami, Seattle, Phoenix And MinneapolisWouldn’t it be great if the ratings game was a bracket challenge? Where a #13 could beat a #4? Alas, the NIELSEN game always goes chalk so there are no upsets here. The Ratings Experts from RESEARCH DIRECTOR, INC., along with the numbers crunchers ...