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40 From Top 40 Spring Review
August 21, 2007
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RADIOCRUNCH President ANTHONY ACAMPORA looks at the SPRING demo results for the Top 50 markets with regard to the Top 40 format. We surveyed 40 stations and used adults 18-34, 18-49, and 25-54 (although the latter is not necessarily a core demo). PHILADELPHIA and HOUSTON were not used - as they are PPM markets. WHTZ (Z100/NEW YORK) was one of eight stations that was the #1 18-34 station in their market this spring. Of the eight stations that topped their market in the demo, six of the eight are owned by CLEAR CHANNEL. The two exceptions: COX's WBLI/NASSAU-SUFFOLK and ENTERCOM's WXSS/MILWAUKEE.
In the key 18-34 cell, eight stations ranked first, sixteen stations ranked second, twelve came in third, and only four ranked below third place: KXXM/SAN ANTONIO (#5), WIHT/WASHINGTON (#6), and both ATLANTA stations: WWWQ (#9) and WSTR (#10).
Among adults 18-49, five stations topped their respective markets: WHTZ/NEW YORK, WBLI/NASSAU-SUFFOLK, WFLZ/TAMPA, WNCI/COLUMBUS, and WRVW/NASHVILLE. Four of them also topped their markets 18-34.
Calls Market Owner 18-34 18-49 25-54 WSTR Atlanta Lincoln Financial 10 11 9 WWWQ Atlanta Cumulus 9 12 17 KHFI Austin Clear Channel 3 6 11 WXKS Boston Clear Channel 2 2 3 WNKS Charlotte CBS 2 3 4 WKSC Chicago Clear Channel 3 5 13 WKFS Cincinnati Clear Channel 3 7 11 WAKS Cleveland Clear Channel 2 6 13 WNCI Columbus, OH Clear Channel 2 1 2 KHKS Dallas Clear Channel 2 2 3 WKQI Detroit Clear Channel 2 3 5 WKZL Greensboro Dick 3 3 8 WKSS Hartford Clear Channel 3 5 7 WNOU Indianapolis Emmis 2 4 12 WFKS Jacksonville Clear Channel 2 4 11 WAPE Jacksonville Cox 3 7 9 KMXV Kansas City Wilks 3 3 10 KIIS Los Angeles Clear Channel 3 2 6 WHBQ Memphis Flinn 3 8 13 WHYI Miami Clear Channel 3 5 6 WXSS Milwaukee Entercom 1 4 11 KDWB Minneapolis Clear Channel 2 4 6 WRVW Nashville Clear Channel 1 1 4 WBLI Nassau-Suffolk Cox 1 1 3 WHTZ New York Clear Channel 1 1 6 KJYO Oklahoma City Clear Channel 2 7 9 WXXL Orlando Clear Channel 1 3 8 KZZP Phoenix Clear Channel 3 3 10 WKST Pittsburgh Clear Channel 3 5 12 KKRZ Portland, OR Clear Channel 1 11 19 WPRO-FM Providence Citadel 2 2 3 WDCG Raleigh Clear Channel 2 3 2 KDND Sacramento Entercom 2 3 8 KZHT Salt Lake City Clear Channel 1 3 15 KXXM San Antonio Clear Channel 5 6 14 KHTS San Diego Clear Channel 1 4 10 KSLZ St. Louis Clear Channel 2 6 13 WFLZ Tampa Clear Channel 2 1 2 WIHT-FM Washington Clear Channel 6 9 13 WLDI West Palm Beach Clear Channel 2 5 8 -
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