Research Director, Inc. Presents Exclusive December PPM Analysis: San Francisco, Dallas-Ft. Worth, Houston
December 28, 2012
ALL ACCESS presents DECEMBER PPM market highlights, compiled by the Ratings Experts at RESEARCH DIRECTOR, INC. and powered by XTRENDS, radio's #1 PPM and diary analysis tool. All numbers reflect subscriber-only data.
SAN FRANCISCO: A New King Of The Hill
With CHRISTMAS music wafting through the airwaves, leave it to KQED INC N/T KQED to score its best number since MARCH (5.7-6.0) and return to the top spot for the first time since JUNE. Not that the sound of sleigh bells jingling went unnoticed. ENTERCOM AC KOIT went up the chimney from #5 to land in a tie at #2 (4.3-5.4) with the solid and steady CBS RADIO News KCBS-A (5.4-5.4), which moved up a notch. Now that the boys of summer have moved into the off season, CUMULUS Sports KNBR-A returned to more familiar turf (8.1-4.2) and slid from #1 to #4. The afterglow of the GIANTS win had the station ranked much higher than the tie at #11 it had a year ago. Much like SANTA’s waist line, the top 5 expanded to accommodate a three-way tie at #5. UNIVISION Regional Mexican KSOL (ESTEREO SOL) posted its best book since JULY (3.4-4.0) to move up from a tie at #9, while CCM+E Hot AC KIOI (STAR) made the leap from a tie at #7 (3.8-4.0). CBS RADIO Top 40/M KMVQ (NOW) posted its lowest number since MARCH to tumble from #4 (4.4-4.0).
CCM+E Top 40/R KYLD (WILD) improved its rating (3.8-3.9) but found itself slipping from a tie at #7 to #8. Cluster sibling CCM+E Top 40/R KMEL saw its ratings slip a bit (3.9-3.8), but its ranking slide a lot from #6 to #9. CCM+E Classic Hits KOSF (3.4-3.5) moved from a tie at #9 to sole possession of #10.
The 25-54 ranker was topped by two stations that posted their best numbers in over a year -- KQED moved from #2 to #1 while KSOL stepped up to #2 from a tie at #3. KOIT was hung by the chimney with care and went from #6 to #3 while KYLD jumped from #7 to a tie at #4 with KIOI. It has been a while since KMVQ was not in the top 5 -- MARCH to be exact -- but this time the station slid from a tie at #3 to #6. Going, going, gone would describe KNBR-A, as the station lost over half its shares and fell from last month’s #1 to a tie at #10.
The 18-34 race suddenly got significantly tighter. KMEL held on to #1 despite posting its lowest number of the year, while KYLD remained #2 but narrowed the gap to its smallest number since exactly one year ago. KSOL was up for the third book in a row to move to #3 while KMVQ was displaced to #4. RUDOLPH led the way as KOIT went click, click, click from #17 to a tie at #5. Meanwhile, KNBR-A is counting the days until pitchers and catchers report as it fell from #5 to #16.
For the fourth book in a row, there was a new #1 station 18-49 as KQED posted its best number in over a year, though the station has been steadily growing since MAY. KYLD moved from #5 to land in a tie at #2 with KSOL, which flew in from #6. KMEL slid back a slot to tie at #4 with the Kringle Krew from KOIT, which jumped up from #8. Where have you gone, JOE DIMAGGIO ... or BUSTER POSEY? KNBR-A dropped from #1 to a tie at #12.
DALLAS-FT.WORTH: Twelve Drummers Drumming
Hard as they tried, the elves at SANTA’s workshop could not prevent CCM+E Top 40/M KHKS (KISS FM) from claiming the top spot for the 12th book in a row (6.8-6.6). The last time the station was not #1 was the previous HOLIDAY book, so it remains to be seen if history repeats next survey. Those pesky elves did manage to craft something nice for the tree at CBS RADIO AC KVIL (LITE FM), which rose from #9 to #2 (3.6-6.1), exceeding the station’s pre-HOLIDAY number from a year ago. The market’s other CHRISTMAS station, SALEM Christian Contemporary KLTY, did not get the same kind of magic lift, as it fell from #2 to #3 (5.8-5.5). Two stations are wrestling for the figgy pudding at #4 -- CCM+E Classic Rock KZPS (LONE STAR), which was #4 last time (4.8-4.7), and CUMULUS Country KPLX (THE WOLF), which fell from #3 (5.2-4.7) after posting its lowest number since MAY.
As we have seen in several other markets so far, this survey has been kind to Hispanic formats.
UNIVISION Regional Mexican KLNO (LA QUE BUENA) jumped from #10 to #6 (3.5-4.2). CCM+E Hot AC KDMX (NOW) stumbled out of the top 5 to land at #7 (4.3-4.1). SERVICE Urban KKDA (K104) had its best book since JULY to climb from a tie at #11 to #8 (3.3-3.8). CBS RADIO Classic Hits KLUV (KLOVE) matched its lowest number of the year to slide from a tie at #7 to #9 (3.7-3.7). Two stations on slightly different paths are now sharing time at #10. CUMULUS Country KSCS posted its lowest number of the year (3.7-3.5) to slip from a tie at #7 while CBS RADIO Adult Hits KJJK (JACK FM) posted its best number in over a year (3.2-3.5) to rise from #13. Now that the election hoopla has subsided, CUMULUS Talk WBAP-A is back in more familiar territory, falling from #6 to #13 (3.9-3.1).
Make it 12 in a row at #1 25-54 for KHKS, though the station’s shares were not nearly as dominant as they used to be. KVIL rockets in the new old-fashioned way from a tie at #13 to #2 while KZPS remained a solid #3. KDMX fell a bit from #2 and ended up tied at #4 with KLNO, which rose from #6. JACK FROST did not help KLTY, as the station was down for the third straight book and fell from #4 to #6.
Despite earning its lowest 18-34 number of the year, KHKS continued to reign supreme in this demo. KPLX got a little closer but remained at #2 while KKDA had its best book since JULY to move from #5 to #3. KLNO remained firmly entrenched at #4 while RADIO ONE Top 40/R KBFB (THE BEAT) returned to the top 5 from a brief stay at #7. The fire was so delightful for KVIL as it rose from #21 to #6. KDMX found a lump of coal in its stocking and dropped from #3 to a tie at #7.
The pattern continued 18-49 as KHKS was #1 (again), but also had its lowest number of the year (again). Meanwhile, KLNO had its highest number of the year and pogo'ed from #5 to #2. KPLX remained at #3 but found itself tied with the Jingle Bunch from KVIL, which shimmied up from #17. KZPS slipped from #4 to #5 while KDMX lost traction and plunged from #2 to #6.
HOUSTON-GALVESTON: An Early Christmas Present
CHRISTMAS came a little early to HOUSTON as CCM+E AC KODA (SUNNY) turned the power of FROSTY into being #1 on the nice list (5.8-8.4) despite the fact that another station in town also went All-CHRISTMAS. After seven consecutive stays at #1, RADIO ONE Top 40/R KBXX (THE BOX) was forced to take a back seat to OLD SAINT NICK (7.6-8.0) – even though the station posted its best book since JULY. Cluster brother RADIO ONE Urban AC KMJQ (MAJIC) was also knocked down a peg (6.6-6.6) to #3. UNIVISION Regional Mexican KLTN (ESTEREO LATINO) took over sole possession of #4 (5.8-6.0) while the market’s other All-CHRISTMAS station – KSBJ EDUCATIONAL Christian Contemporary KSBJ – fell to #5 (6.0-4.9).
CCM+E Alternative KTBZ (THE BUZZ) held its own at #6 (4.8-4.6), while COX RADIO Country KKBQ (93Q) remained at #7 despite suffering its fourth straight down book (4.2-4.0). Cluster co-conspirator COX RADIO Classic Hits KGLK (HOUSTON’S EAGLE) matched the previous month’s performance (3.8-3.8), which earned it a ticket up to #8. UNIVISION Spanish Adult Hits KOVE (RECUERDO) moved up to #9 (3.6-3.5). This station is a share point below where it was this time last year. CCM+E Classic Rock KRRW (THE ARROW) hit the bull’s eye and returned to the top 10 (3.3-3.4) all the way from #13. Once again, we saw that as the election buzz faded into background noise, another News/Talk station saw its shares fall. CCM+E N/T KTRH-A dropped from #8 into a tie at #15 (4.1-3.0).
For the second book in a row, KBXX was #1 25-54 as the station continued to enlarge its already enormous shares. However, the sound of eight (or is it nine?) tiny reindeer were closing in as KODA jumped from #6 to #2 -- though the station’s pre-holiday share was well below what it was last year. KLTN was still very much in the hunt even though it slipped to #3. KMJQ dropped from #3 into a tie at #4 with KTBZ. The CHRISTMAS switch did not seem to benefit KSBJ, as it fell from #5 to #8.
The top three spots 18-34 remained unchanged this survey. As has been the case for the entire year, KBXX was a dominant #1. KLTN had a firm grasp on #2 while KTBZ was a solid #3. Then, things got interesting. LIBERMAN Regional Mexican KTJM (LA RAZA) scored its best number in over a year to soar from #8 to #4. Rudolph led the way for KODA to jump from #10 to #5 -- a performance that was well below last year’s number. Two stations dropped out of the top 5. CBS RADIO Top 40/M KKHH (HOT) landed at #7 while cluster-mate CBS RADIO Country KILT-F settled in at a tie for #8.
Things were equally consistent at the top of the 18-49 charts. The runaway leader continued to be KBXX, followed not-so-closely by KLTN. KTBZ is getting dangerously close to moving up, but this time had to settle for another stay at #3. KODA conspired by the fire to move from #7 to #4, switching places with KMJQ. The big lump of coal went to KSBJ, which plunged from #5 into a tie at #10.