Research Director, Inc. Presents Exclusive March PPM Analysis For Detroit, Miami, Seattle. Phoenix And Minneapolis
April 17, 2013
ALL ACCESS presents MARCH PPM market highlights, compiled by the Ratings Experts at RESEARCH DIRECTOR, INC. and powered by XTRENDS, radio's #1 PPM and diary analysis tool. All numbers reflect subscriber only data.
Detroit: News Flash
The news is suddenly a hot commodity in the MOTOR CITY. OK, so it’s not so sudden, as CBS RADIO News WWJ-A topped the charts for the third month in a row (9.0-8.2). It’s not so much the ranking, as the station was #2 at this point last year, but the share. It has grown from a 5.9 over the last 14 books. CBS RADIO Classic Hits WOMC followed its best book in over a year with something almost as tasty (7.0-6.9) to remain the #2 station for the third straight book. For the third month in a row, CCM+E Urban AC WMXD (MIX) raised its ratings -- now at its highest point in over a year (6.1-6.4) as it took over sole possession of #3. CBS RADIO Country WYCD broke out of a tie at #3 (6.1-6.3) but, alas, slipped to #4. CUMULUS Hot AC WDVD remained at #5 despite a bit of ratings slippage (5.7-5.6).
Despite suffering its second down book in a row, WDVD managed to hold on to the #1 spot 25-54 for the third straight month. However, its lead over #2 WMXD has shrunk to the smallest point possible. CBS RADIO Sports WXYT-F (THE TICKET) remained at #3 but is now tied with cluster brother WYCD, which inched up from #4. CCM+E Urban WJLB had its best book in over a year to rise from #7 to #5.
Ladies and gentlemen, we have ourselves a serious race 18-34. Last month’s leader, CCM+E Top 40/M WKQI (CHANNEL 955) was off enough to allow WJLB to forge a tie atop the leader board. Both stations have a clear and present lead over #3 WGPR INC Urban AC WGPR, which posted its lowest number since OCTOBER. WDVD had its smallest total since AUGUST but remained at #4 while WYCD maintained control of #5.
The WJLB express pulled into the 18-49 station with the largest collection of numbers it has seen in over a year. As a result, the station jumped from #3 to #1 -- which happens to be the exact same ranking it had exactly one year ago. This forced WDVD to slip to #2 where it is now tied with WKQI. Since the HOLIDAY book, WMXD has been on a tear, and this time the station jumped from a tie at #7 into a tie at #4 with WYCD.
Miami-Ft. Lauderdale-Hollywood: The Hot Streak Continues
Despite losing its iconic afternoon presence during the book, COX RADIO Urban AC WHQT (HOT) continued its reign of ratings terror (9.6-9.2) to claim the #1 crown again. Just for grins, we decided to see when was the last time HOT was not #1. Ironically, in the dog days of AUGUST 2011. Cluster brother COX RADIO Urban WEDR claimed the #2 spot (6.3-6.5) for the ninth survey in a row. UNIVISION Spanish Contemporary WAMR (AMOR) reversed a two-book slide (5.3-6.0) to move up from #4 to #3, forcing COX RADIO AC WFEZ (EASY) to ease back to #4 (5.7-5.9). By securing its best book since AUGUST, LINCOLN AC WLYF (LITE) moved up from #7 to #5 (4.3-5.2).
For the third month in a row, WHQT led the 25-54 pack ahead of #2 WEDR. Coming out of left field, WLYF scored its biggest number since AUGUST to scream up the charts from #10 to #3. It is now tied with BEASLEY Top 40/R WPOW (POWER) and CCM+E Top 40/M WHYI (Y100).
Once again, WEDR dominated the market 18-34. The last time it was not on top? JANUARY 2012. WPOW had a second down book in a row but remained at #2 though WHYI has closed the gap at #3. Back in DECEMBER, SBS Tropical WXDJ (EL ZOL) was sitting in a tie at #14. More recently, the station scored its best book in over a year and climbed from a tie at #9 into a tie at #4 with CCM+E Spanish Contemporary WMGE (MEGA), which rose from #6. For the first time since AUGUST, WQHT was not in the top 5 as the station fell from #4 to #9.
For the tenth straight survey, WEDR is the dominant force 18-49. WHYI remained at #2 while WPOW held to its customary #3 position. WHQT stayed at #4 while WAMR shot up the ranks from #8 to #5.
Seattle-Tacoma: Movin’ On Up!
It may not be to the East Side, but SANDUSKY Top 40/M KQMV (MOVIN’) packed its things and moved up to #1 (5.5-5.5) for the first time in, well, ever. Considering that the station was in a tie at #10 with a 3.8 a year ago, this is quite the accomplishment. UNIVERSITY OF WASHINGTON N/T KUOW was off for the second straight survey (5.4-5.3) but managed to move up from #3 to #2. They are howling in the hallways at ENTERCOM Country KKWF (THE WOLF) as the station had its best book in over a year (4.1-4.9) to claw its way up from a tie at #8 to #3. CRISTA Christian Contemporary KCMS (SPIRIT) reversed a two-book slide to take sole command of #4 (4.4-4.8). SANDUSKY AC KRWM (WARM) continued to suffer from the post-Christmas blues as it dropped from #1 to #5 (5.7-4.7). It is the station’s lowest ranking since NOVEMBER.
ENTERCOM Active Rock KISW is on quite the roll 25-54. The station was up for the third straight book and returned to the #1 spot for the first time since NOVEMBER. Those animals at KKWF are nipping at KISW’s heels as the station bounded from a tie at #7 to #2, its highest rank in over a year. KQMV moved down a little as it fell from a tie at #2 to #3 while KCMS moved up a bit from #6 to #4. Over the last three surveys, CBS RADIO Country KMPS has moved from #15 to #10 to its current residence at #5. Unfortunately last survey’s ratings champ, CBS RADIO Classic Rock KZOK, fell from #1 to a tie at #7, with its lowest number since JULY.
Behold the power of THE WOLF. KKWF had an absolute killer book to jump from #4 to #1 18-34. Its current share is about two-and-a-half times larger than the one it had during the HOLIDAY book. KQMV remained solid at #2 while KMPS had its best book in over a year to stay at #3. CCM+E Top 40/R KUBE ended a two-book run at #1 and fell to #4 while cluster
mate CCM+E Top 40/M KBKS (KISS) stayed at #5.
There was a bit of flip-flopping in the 18-49 ranks. KISW returned to the top spot with its best book since NOVEMBER and that bumped KQMV back to #2. KKWF had its (surprise) best book in over a year to move from #4 to #3, forcing KBKS to slip down to #4. The KMPS hot streak continued. Over the last three months, the station has gone from #15 to a tie at #8 to #5.
Phoenix: It’s Easy At The Top
Proving that all that CHRISTMAS hoo-haw is just a distraction, CCM+E AC KESZ (99.9 KEZ) landed its fifth straight stay at #1 (6.4-6.4). CBS RADIO Classic Hits KOOL had its best book since APRIL (4.7-5.6) and shook off a tie at #2 to claim sole ownership of that position. CCM+E Hot AC KMXP (MIX) was flat (4.7-4.7) to slip from that tie at #2 to #3. Last month, two stations were tied at #5. This month they both moved up into a tie at #4. BONNEVILLE Talk KTAR was up for the fourth straight book (4.3-4.5) while UNIVISION Regional Mexican KHOT (LA NUEVA) had its best book since SEPTEMBER (4.3-4.5).
KESZ extended its run at #1 25-54 to five books and has been on quite the roll since SANTA left town. Last year at this point the station was sitting at #9. KMXP was off for the second straight month but remained at #2 while KHOT was up for the second consecutive survey to stay at #3. SANDUSKY Classic Rock KSLX now has sole possession of the #4 spot. Its younger and more tattooed cluster bro’, SANDUSKY Rock KDKB, landed its best book in over a year to rocket from #11 to #5. As recently as NOVEMBER, the station was sitting in a tie at #19.
Back in DECEMBER, KHOT was #10 18-34. This time it broke out of a tie at #1 to become the undisputed leader by posting its best book since JULY. SANDUSKY Active Rock KUPD was down for the second straight book to slide out of that #1 tie to #2. KMXP stayed put at #3 while CCM+E Country KNIX held fast at #4. CCM+E Top 40/M KZZP (KISS) secured its highest number since it was #1 in NOVEMBER to climb from #11 to #5.
Things are quite jumbled atop the 18-49 rankings as three stations are tied at #1. Last month’s co-leader, KMXP, was down for the second book in a row. This allowed the two stations that were tied at #3 – KUPD and KHOT – to forge a share of the lead even though both stations had flat books. Last month’s other co-leader, KESZ, had its lowest number since before the Christmas blitz to fall to #4. KZZP is on a three-book surge and this time moved from #9 to #5.
Minneapolis-St. Paul: The Pop Is On Top
For the third month in a row, CCM+E Top 40/M KDWB was #1 in the TWIN CITIES as the station posted its best number in exactly one year (8.5-8.7). Meanwhile, HUBBARD Hot AC KSTP (KS95) had its best book since JULY (7.1-8.0) to move up the ranks from #4 to #2. CCM+E Classic Hits KQQL (KOOL) was off slightly (7.2-7.1) but remained at #3. However, it was forced to share that space with NORTHWESTERN COLLEGE Christian Contemporary KTIS, which slipped after a two-book run at #2 (8.0-7.1). Here is the line score for the last four books for CCM+E Country KEEY (K102): 4.9-5.6-6.3-7.0. That earned the station a return visit to the top 5 at #5.
There was a changing of the guard 25-54 as KSTP returned to #1 for the first time since AUGUST as KDWB ended its two-book reign by slipping back to #2. CUMULUS Classic Rock KQRS was off for the second straight book but remained at #3. The KEEY resurrection continued as the station scored its best number since SEPTEMBER to move from #7 to #4. KTIS was flat and stable at #5.
Yes, KDWB was once again the undisputed heavyweight champion 18-34 with a mere 5-share lead over its closest challenger. The last time the station was not in the top spot was in the HOLIDAY 2011 book. KSTP had its best book since JULY and moved from #4 to #2 while CUMULUS Active Rock KXXR (93X) slipped from #2 to #3. The KEEY express stalled a bit as the station slid from #3 to #4 while KQQL moved back into the top 5 from a tie at #6. That’s pretty impressive, as a year ago the station was ranked #12 in this demo.
KDWB led the way 18-49 -- again -- but its once seemingly insurmountable lead over #2 KSTP has shrunk into the vicinity of two share points. That is as close as the stations have been since JULY. KXXR is on a three-book surge and now owns #3 by itself. KEEY is also on a three-book surge and moved from a tie at #5 to #4 with its best book since OCTOBER. KTIS dropped out of a tie at #3 to #5.