Research Director, Inc. Presents Exclusive Nov. PPM Analysis For Detroit, Miami, Seattle, Phoenix And Minneapolis
November 26, 2014
Before you stuff your face with turkey and all the trimmings, let The Ratings Experts from RESEARCH DIRECTOR, INC. shove some data into your brain. We promise – you won’t fall over in an L-Tryptophan-induced coma. As always, we could not prepare this numerical feast without the able assistance from our friends at XTRENDS.
As a reminder, this so-called NOVEMBER survey covered 10/8 through 11/5 and is our last look at many of these markets before the elfin invasion.
DETROIT: Going, Going, Gone
That would pretty much describe a big chunk of the numbers for CBS RADIO Sports WXYT-F (THE TICKET) thanks to the TIGERS’ quick exit from the playoffs. Apparently, the LIONS and RED WINGS could not compensate for the loss as the station ended a six-month run at #1 and fell to #3 (8.3-6.3). This created an opportunity for iHEARTMEDIA Urban AC WMXD (MIX), which – despite a down book (6.9-6.6) – exploited the opening and moved up to the top. CBS RADIO News WWJ-A had its best book since APRIL (6.0-6.4) as it advanced two squares to #2. CBS RADIO Classic Hits WOMC had its lowest share since the stockings were well hung (6.2-5.9) and slid back to #4. CUMULUS Talk WJR-A must have caught some election fever as, while it remained at #5, it did land its highest share since JANUARY (4.9-5.7).
Though the lack of diamond chatter may have given WXYT-F its lowest share since APRIL, it could not prevent the station from being #1 for the eighth book in a row 25-54. GREATER MEDIA Active Rock WRIF was up for the fourth book in a row, which allowed it to move up to #2. WMXD dropped back to #3 after losing a chunk of share, while CBS RADIO Country WYCD ended a three-book slide and moved up to #4. iHEARTMEDIA Top 40/M WKQI (CHANNEL 955) slipped to #5 even though it was up slightly.
Last month, baseball ended WKQI’s nine-book winning streak 18-34. The season ended and WKQI came back with its best share since JULY. iHEARTMEDIA Urban WJLB was off slightly but remained at #2. They were in extra innings at #3. WXYT-F dropped back from #1 for obvious reasons while WRIF moved up from #4 with its best book in over a year. WYCD held on at #5 as it ended a four-book slide.
WRIF has been on quite the 18-49 roll. This was the fourth straight up book and this one – its best in over a year – drove the station to #1 for the first time in over a year. There was a dead heat at #2. WXYT-F slipped back from #1, ending a three-book winning streak while WKQI moved in from #4 as it bounced back from a down book. WJLB dropped back to #4 just by being flat. WYCD ended its four-book losing streak and returned to the top five. This forced WMXD to take a step back and reflect at #6 as it was off slightly.
MIAMI-FT.LAUDERDALE-HOLLYWOOD: It’s Still Close
Last month, COX RADIO Urban AC WHQT (HOT) saw its lead over the rest of the field shrink to less than a share for the first time in over a year. The gap remained the same as both HOT (7.7-7.8) and the challenger – LINCOLN AC WLYF (LITE) (7.1-7.2) – were up slightly. UNIVISION Spanish Contemporary WAMR (AMOR) held steady at #3 but did post its lowest number since FEBRUARY (6.5-5.8). iHEARTMEDIA Top 40/M WHYI (Y100) inched its way up to #4 with its best showing since MAY (4.9-5.2) while COX RADIO AC WFEZ (EASY) dropped back to #5 after taking a rather large hit (5.9-4.8).
For the third month in a row, WLYF found itself ruling the roost 25-54 though WHYI narrowed the gap significantly as it moved up a spot to #2 with its best book in over a year. The other two stations that were in the #3 three-way last month separated from each other. WHQT remained in place as it ended a three-book slide while WAMR fell back to #4 as it lost a bit of share. Former #2 WFEZ had its smallest number since JULY and dropped into a tie at #5 with BEASLEY Top 40/R WPOW (POWER), which moved up from a tie at #7 with its highest share since APRIL.
This would be the second straight month at #1 18-34 for WPOW as it landed its best number since JUNE. However, it was forced to share the stage with WHYI, which moved up from #2 with its best book in over a year. The station is over three shares fatter than it was a year ago. COX RADIO Urban WEDR rebounded from its lowest book of the year but stayed at #3 while iHEARTMEDIA Urban WMIB (THE BEAT) was flat at #4. WHQT remained at #5 as it, too, was flat and was joined by iHEARTMEDIA Spanish Contemporary WMGE (MEGA), which also bounced back from a lackluster book to move up to #5.
WHYI had a pretty good month. It returned to the top spot 18-49 for the first time since JULY with its best book since MAY. WLYF fell back to #2, which ended its three-month stay on top. WPOW was up for the fourth month in a row and advanced to #3 while WEDR made a two-step jump to #4 with its highest total since MAY. WHQT had its best book since FEBRUARY and stood still at #5. WFEZ saw its four-book run come to a crashing halt as it fell four places to #7.
SEATTLE-TACOMA: Keep The Line Movin’
HUBBARD Top 40/M KQMV (MOVIN’) kept one foot in front of the other as it captured its fifth straight #1 book (6.8-6.2). Meanwhile, BONNEVILLE TALK KIRO-F used the power of the 12th man to move up to #2 – its fourth straight up book (5.1-5.7). ENTERCOM Active Rock KISW took a step back to #3 with a feeling of flatness (5.2-5.2). There was a two-for-one special at #4. HUBBARD AC KRWM (WARM) was labeled as “resident” with a small downturn (5.0-4.9) while ENTERCOM Country KKWF (THE WOLF) moved in as “occupant” from #5 with a small increase (4.8-4.9). CBS RADIO Classic Rock KZOK made a move, driving up three places to #6 with its highest share since JULY (3.9-4.8).
Of all the stations in the top five 25-54 (hint: this is a trick question), how many did not change position? Keep reading. KISW moved up to #1 despite a slight loss of share. KQMV slipped back to #2 with a slightly larger loss of share. The one recalcitrant station was KIRO-F, which remained at #3 with a slight increase. KZOK ended its three-book slide in style as it rose three places to #4. There was a three-way conference call going on at #5. KKWF and CBS RADIO Adult Hits KJAQ (JACK) remained tied as they fell back from #4 while CRISTA Christian Contemporary KCMS (SPIRIT) flew in from #6 while being flat.
KQMV continued to pound the competition 18-34 with its seventh straight #1 book. KISW was up for the fourth straight book and remained at #2 but was well behind the leader. ENTERCOM Alternative KNDD (THE END) moved up to #3. The station has been stronger ever since it instituted its #2minutepromise back in JULY. KKWF dropped back to #4 with its lowest total since APRIL. KJAQ and iHEARTMEDIA Top 40/M KBKS (KISS) traded places. The former moved up to #5 with its best book in over a year while the latter fell to #6 with its lowest share over that same span.
Things got a little tighter 18-49. KQMV was still #1 but drew closer to #2 KISW. Both stations were down and we’ll leave it to you to figure out which lost more. KKWF was flat-pawed at #3 while KCMS remained at #4 despite landing its best number in over a year. KJAQ slipped back to #5 even though it, too, had its best book in over a year.
PHOENIX: The Forecast Is Kool
As a general rule, this is a market where the stations are clumped together and a small share gain or loss can have a dramatic effect on the standings. As you will see, stations two through eight are separated by less than a share. However, one station has stood out for the past five books and that would be CBS RADIO Classic Hits KOOL. It was #1 even though it was down for the second straight survey (5.9-5.7). Still, it had a comfortable lead over the next challenger, iHEARTMEDIA Talk KFYI-A, which matched its best book of the year by being flat (5.1-5.1). HUBBARD Active Rock KUPD moved up a couple of slots to a close #3 with its highest share in over a year (4.6-5.0). iHEARTMEDIA Hot AC KMXP (MIX) stood fast at #4 with a slight downturn (4.9-4.7). Two stations moving in opposite directions met up at #5. iHEARTMEDIA AC KESZ (99.9 KEZ) fell from a tie at #2 with its lowest share of the year (5.1-4.6) while cluster-mate iHEARTMEDIA Country KNIX moved up from #8 (4.4-4.6). The two stations that shared the #5 position last month were neither sharing nor at #5. HUBBARD Classic Rock KSLX slid to #7 (4.6-4.5) while CBS RADIO Country KMLE landed at #8 (4.6-4.3).
Things looked quite a bit different 25-54 as KUPD landed its fifth straight win and led #2 KNIX by over a share even though that station also had a strong book. KSLX claimed #3 for itself just by being flat. iHEARTMEDIA Top 40/M KZZP (KISS) moved up to #4 despite a small loss while iHEARTMEDIA Adult Hits KYOT (THE MOUNTAIN) advanced one step to #5 despite posting its lowest share since the flip. KESZ had its lowest total since APRIL and fell four spots to a tie at #7.
After a couple of down books in a row, KUPD came back with a vengeance 18-34 for its eighth straight win. And, with KZZP being flat at #2, KUPD extended its lead to almost two shares. The next two spots featured ties. CBS RADIO Top 40/M KZON (LIVE 101.5) remained in place with a small decrease while RIVIERA Top 40/R KKFR (POWER) moved up a slot thanks to a slight increase. Then there was ENTRAVISION Regional Mexican KLNZ (TRI COLOR), which moved up two slots to #5 thanks to its best book in over a year. It was joined at #5 by KMXP, which fell back from #4.
KUPD had been on a tear since APRIL. It ascended the 18-49 throne then and has abdicated, briefly, only once since then. This time it threw down a monster share to lead by more than two-and-a-half shares. KNIX bounced back from a bad month to move back to #2 while KZZP dropped back to #3 with a small loss. RIVIERA Hot AC KMVA (HOT) had its best book since July to move up two spots to #4. Then there was the #5 position, which was overcrowded with four stations at one table. KYOT dropped a slot with its lowest share since JUNE while KMLE remained in place despite losing some share. KMXP made the journey from a tie at #6 with a slight increase while KZON made the move from a tie at #9 with its best showing since MAY.
MINNEAPOLIS-ST. PAUL: Not A Contest
As recently as AUGUST we were talking about how iHEARTMEDIA Top 40/M KDWB was possibly losing its mojo. The station had sunk all the way to #2 (horrors) and barely managed to move back to #1 the next month. Well, not to worry because the station put together its second killer book in a row (8.2-9.3), leaving HUBBARD Hot AC KSTP (KS95) at #2 with a down book (7.1-6.8). Behold the power of the pigskin. iHEARTMEDIA Sports KFXN (KFAN) entered the game with its best book in over a year (5.5-6.5) to move up five spaces to #3. This dropped CUMULUS Classic Rock KQRS into a tie at #4 thanks to its lowest share since FEBRUARY (7.0-6.4). The Country battle flipped – again. iHEARTMEDIA Country KEEY (K-102) moved up four spots to claim the other half of the #4 debate with its best book since JULY (5.5-6.4). CBS RADIO Country KMNB (BUZ’N) took one hop step back to #6 with its second straight down book (6.6-6.3). iHEARTMEDIA Classic Hits KQQL (KOOL) dropped from #4 to #7 with its lowest share since MAY (6.9-6.1). Not to worry, we hear that SANTA is on his way.
It has been a while since KDWB posted a double-digit share 25-54 – APRIL to be exact. It was #1 for the third straight book. KFXN went deep as it moved from #6 to #2 with its highest share since DECEMBER. This caused a ripple effect down the rest of the chart. KSTP had its lowest number in over a year as it stepped back to #3. KQRS dipped to #4 with its lowest total since they knew it was CHRISTMAS. The two stations that shared the #4 title last month separated and fell. CBS RADIO Adult Hits KZJK (JACK) had its least productive outing since JANUARY and ended up at #5 while KQQL appeared at a tie at #7 with its lowest total since MAY.
It almost isn’t fair. KDWB had its best 18-34 book since MAY – another double-digit performance – to stretch its lead over #2 CUMULUS Active Rock KXXR (93X) to exactly five shares. And, it’s not like 93X had a down book, either. KSTP lost some share but stayed in place at #3. KMNB won the country battle again. It remained at #4 despite roping in its smallest steer in over a year. KZJK was up slightly to stay at #5. KEEY also remained in place – at #6 – but herded its lowest share in over a year.
Another demo – 18-49 – another double-digit book for KDWB, its highest since APRIL. KXXR moved up two spots to #2, just edging out #3 KSTP, which recorded its smallest number since we were playing reindeer games. KFXN had its best game since DECEMBER to move up two spots to #4 where it tied an immobile KZJK, which was handed its lowest grade since FEBRUARY. KMNB dropped three places to #6 while KEEY rose three places to a tie at #7.
Thank you for taking time to plod through our ramblings. On behalf of everyone at RESEARCH DIRECTOR, INC., have a safe and happy Thanksgiving.
See you next month.