10 Questions with ... JR Carter
June 26, 2012
BRIEF CAREER SYNOPSIS:
I am a seasoned Promotions Director possessing robust management experience. I have consistently forged synergistic relationships between sales and programming, all while creating dynamic revenue and TSL/Cume driven campaigns. As a result, 35% of the cluster's revenue was due the exploitation of NTR opportunities and in so doing, the properties were able to capture a 44% market share.
As a Promotions Coordinator, I was responsible for the promotional execution of a simultaneous launch of three world class radio properties, a feat that has yet to be duplicated. This was facilitated by aggressive street level marketing and branding campaigns, station generated concerts, and extensive on air contesting.
I have also successfully managed teams of 10 while being solely responsible for the recruitment and development of promotional staff.
1) How are you occupying your time, besides looking for a job?
Radio is in my blood and I can't stay away from it. During my separation I have reviewed and tweaked my promotional and NTR packages and created new ones. I have also had the pleasure of helping with the promotion of several local artists.
2) Some people get discouraged or enlightened with the business when they actually step out of it for a while. Tell us your observations from the outside.
It's ugly on the outside. I have learned that a large percentage of non industry people hate their job, and that is exactly what it is to them, a job and not a career. Let's be honest, people in radio aren't in it for the money, but rather because we love what we do. Never trade passion for glory...that's my motto.
3) Do you plan on sticking with radio?
Absolutely! It's what I do and do very well as I am wired and built for this industry - all others seem dull.
4) What's the longest stretch you've had on the beach?
It has now been 9 months :(
5) What has been your best resource for finding out about job openings?
All Access all the way!
6) How are you finding the "courtesy level" at places you've applied? (Callbacks, emails, rejection letters, etc.)
I find that there is a serious breakdown in the whole follow up process - it is not uncommon to not receive any feedback from resume and work sample submissions, let alone a rejection notification after interviewing. However, I have also discovered that Christian formats tend to have better communication with potential candidates.
7) Are you spending as much time listening to radio as you used to?
No. As a matter of fact, I wasn't able to listen to radio for the first 6 months of my lay off. Recently I have resumed, but at times it is still very painful.
8) What has been your biggest career accomplishment?
I took part in the simultaneous launch of three world class radio properties, a feat that has yet to be duplicated.
9) What do you miss most about music/radio? The least?
That's simple... the culture. To be frank, there is nothing that I miss the least.
10) Having been through all you have dealt with in this biz, what advice would you give people trying to break in?
Possess a diverse skill set, be extremely flexible, develop tough skin and be prepared to take the lead at a moment's notice.
Any books you can recommend to people who need something inspirational to read?
The Alchemist, The Secret, and The Seven Habits of Highly Effective People.