Sticking To Your Schedule
April 15, 2016
Well, then, where were we?
Let's use this as an illustration of something that I talked about at the Worldwide Radio Seminar with our illustrious panel: if you can't devote the time to doing what you want to do with your podcast, you probably shouldn't do it.
You could say that about anything, but podcasting has the added element of user expectation. People want your content to show up when they want it to show up, and that comes with consistency. You're committing to a show every week, or day, or month, or whatever, and you need to stick to that schedule. If your own personal schedule won't permit that -- and here, I'm looking in the mirror -- maybe you should wait until you have a consistent schedule.
With podcasts, it's one result of it NOT being a job. If you're a jock, you have a salary, and a time slot, and a commitment that you have to be in front of the mic and talking and hitting buttons at a particular time. You don't get to blow it off unless you use a vacation or sick day. Podcasts are way easier to blow off if you're thinking, well, nobody's paying me for this, and there's no boss and no salary and nothing official to deal with. But that's a mistake -- you DO work for someone, your audience. And if you blow off a week, it's easy to blow off the next week, and another week, and so on until your show becomes occasional, then forgotten.
And, yes, I sometimes have to blow off the Letter column and this one, but at least I have VERY GOOD EXCUSES like, this week, having a work conflict. Truth is, they're NOT very good excuses, and I shouldn't do that. Don't be me. Think of it as a commitment and stick to it. Your audience will appreciate it, they'll stick around, and you'll be a more committed podcaster.