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Radio Rally Point
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Contesting and on-air giveaways are baked into radio's DNA. Whether it's a $25 gift card or a brand new car, listeners love to win. What makes radio so good at incorporating contesting into the listening experience? Rachel: Radio offers a unique opportunity to integrate ...
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Deloitte’s Technology, Media, and Telecommunications is a global practice that has been publishing its annual Predictions report since 2001. For 2019, the report features important insights on rapid growth industries such as machine learning, 5G as well as ...
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John Tesh's show is filled with inspiring and uplifting perspectives. What words of wisdom do you have for the Radio Rally Point audience about the strength and resilience of radio? Scott: Always make your content compelling. Always. In this PPM world ... It's not enough ...
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You operate stations in Northern California and last year, wild fires made a devastating impact on the communities you serve. As you look back, what helps local radio stand out in these situations? Dave: Two things come to mind. Information: The heavy car traffic ...
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While many AC stations do their best to avoid controversy, you find ways to use it to your advantage. Specifically, during the 2014 World Series between the Giants and the Royals, KOIT/ San Francisco banned “Royals” by Lorde. More recently, you entered the holiday ...
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April 25, 2019
Erica Farber, RAB: "Radio's relationship with listeners is at the center of its resiliency and success."In 2020, we’ll celebrate 100 years of commercial radio. How are we planning to celebrate that milestone as an industry? Erica: We will be celebrating radio’s continued success – specifically, our 100-year heritage of serving our local communities in changing times, ...
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Congratulations on a fantastic 50th Country Radio Seminar. What makes this event so unique and where do you go from here as you plan #51 and beyond? RJ: CRS is the only annual industry event that focuses on one music genre, providing a balance of education and ...
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March 21, 2019
David Layer, NAB: "We are on the verge of a dramatic increase of Hybrid Radio deployment, primarily in automobiles."The NAB is associated with lobbying and serving as the collective voice of broadcasters, but there’s also an important component of technical development and innovation, especially with Hybrid Radio. What’s NAB’s role in this space? David: NAB's Technology ...
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Research consistently shows that as Americans gain full-time employment, radio becomes increasingly valuable. However, as a professor you see the future workforce in the classroom and on campus. What does your experience tell you about radio among P18-24? McKim: I’m ...
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February 7, 2019
CUMULUS MEDIA/Westwood One Chief Insights Officer Pierre Bouvard: "Daily time spent with AM/FM radio dwarfs digital audio."You recently presented some powerful insights from the Q3 2018 Edison Research Share of Ear Report. What did you find? Pierre: The Q3 2018 edition demonstrates the large gap between advertiser perception and reality of audio time spent, as well as how AM/FM radio stacks ...