10 Questions with ... Matthew Potter
March 5, 2013
BRIEF CAREER SYNOPSIS:
WYBB/WCOO 01/15/06 -Present
1) What led you to a career in radio? Was there a defining moment that made you realize "this is it"?
Just trying to do sales, turns out I was way better at the programming side.
2) If you were just starting out in radio, knowing now, what you didn't then, would you still do it?
Yeah, I still have fun with it. I love to write, and now that stations have taken on this personal advertising agency-type feel, I get to do what I went to school for anyway!
3) How long have you been at WYBB (98 Rock) and what makes this station so unique?
We're a big ol' Rock station in lil' ol Charleston. People forget we don't all live on Rainbow Row, wear sear suckers to work and eat shrimp 'n' grits every day. We like to ROCK!
4) You are also programming the Triple A station WCOO (105.5 The Bridge). How do you find time to program two stations and also do an afternoon shift on 98 Rock?
Actually, I have a programmer for WCOO, Laura, who does that, but we share an office, and go back and forth over a ton of music. She's my work wife.
5) Your afternoon show on 98 Rock is called the Happy Hour With Potter. Why is it so happy?
I pour a big bottle of Everclear down my throat every day at 3p, and then I pick an emotion. Usually it's happy. Sometimes it's angry, sometimes it's scared, sometimes I try to put singles down the traffic girl's pants. Just kidding, it's just when Happy Hour is. Hopefully, the bars here in town have me on.
6) Let's talk about the music on 98 Rock. Charleston is a unique and historical city. Does this influence the music you play on your station at all?
Like I said earlier, people think of Charleston and they think sweetgrass baskets and horse-drawn carriages, but we love us some ROCK. And we're big on local music, we have a ton of good acts in town, from Metal to Bluegrass!
7) What's your take on current music in the Active Rock format? Is it as good as six months ago, better, or about the same?
I do hate how a lot of Active Rock bands think they constantly need to get louder, faster, and scream more. I say all the time on the air after a Foo Fighters song, "There ya go, musicians. There's your blueprint. Make that."
8) How does your station utilize the WYBB website and other social media (Facebook, Twitter) as an interactive marketing tool with your listeners?
We do a lot with social media. We have partnered with a firm here in town, so we're all over the interweb machine. At first I thought this computer was a typewriter hooked up to a TV, but it turns out it does a lot more! They even yell at me when I forget to tweet or check in.
9) Give us the scoop on 98 Rock Fest. Who's playing and when?
Stone Sour, Bullet For My Valentine, Halestorm, In This Moment, Young Guns, Otherwise, Surrender The Fall, Gemini Syndrome. Great lineup and on pace to be our biggest show yet. It's 4/28
10) Speaking of "live" Rock n Roll, what's the best live band you saw last year and why?
Foxy Shazam. Dude eats a pack of cigarettes, and they're awesome.
What do you like to do to relax when you're not fully in radio mode?
I coach my son's soccer team, and I'm like a teenage boy in love with the popular girl when it comes to doing things for my four-year-old daughter. She points, and I go get it.
You're stuck on a deserted island and you only have five CDs with you. What are they?
"Ride The Lightning," "Dark Side Of The Moon," 311 "Grassroots," "Thriller," Hendrix "Are You Experienced"