Overnight Briefing & General Reality Check - Aug 26, 2013
August 26, 2013
It turns out that you're less likely to recycle a dented soda can than an un-dented one.
A recent study (paywall) by Boston University and University of Alberta researchers found that recycling behavior is affected by perception of an object, and that those that have been distorted from their original form are more likely to be considered "waste" and thrown away. In other words, if you get the sense that a soda can is too beaten up to function as a soda can any longer, you'll probably throw it away instead of recycling it.
While 75 percent of U-S waste is recyclable, only about 30 percent is actually recycled --so we're clearly doing something wrong.
One solution might be in package redesign. If manufacturers make packages that can be opened and used without being destroyed or badly defaced, people should feel more inclined to recycle them. (Maiman)
Idle gossip & unconfirmed rumors:
Notice anything different about SANDRA BULLOCK lately? The National Enquirer reports the adorable brunette hired an A-list stylist named ELIZABETH STEWART to "ramp things up" and feel "sexy and confident." Apparently she dreams of looking half her age like JENNIFER ANISTON and HALLE BERRY, plans to try out some sleek new designs and hairstyles and could be on the hunt for a new husband. (Lee)
SIMON COWELL and LAUREN SILVERMAN look to be madly in love. The parents-to-be flashed their million-dollars smiles during a romantic stroll in the south of France last Friday where the little lady showed off her baby bump.
Meanwhile, one of the producer's hottest bands thinks Simon will be a fantastic father. The boys of ONE DIRECTION tell Us Weeklythat he'll be "sick" as a dad and say he's a "really nice" man. (Lee)
WHOOPI GOLDBERG is chunky and she knows it. Star magazine reports that after a comment was made on "The View" suggesting that she should lose weight now that JENNY McCARTHY has joined the show, Whoopi scoffed and said, "Screw those skinny bitches! I'm old, happy and will eat whatever I want!" (Myers)
ALICIA SILVERSTONE stinks, literally. Star magazine reports that the actress doesn't like to use soaps or deodorants and guests at the Palm Springs Care Spa didn't much appreciate it, especially during the hot yoga sessions! Ewwww! (Myers)
Losers in Lockup:
A graphic designer in London decided to get revenge on his ex-girlfriend in a creative --and stupid-- way.
The unidentified man printed business cards with the woman's name, address, and phone number. Oh, and the cards also advertised her services as a prostitute. Needless to say the lady --who isn't really a call girl-- got lots of calls. And, the jilted boyfriend ended up with five-months in the slammer. (Still)
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