Overnight Briefing & General Reality Check - May 21, 2014
May 21, 2014
Looking at Logos:
In what it says is a move to "be connected to pop culture," Burger King is ditching its 40-year-old "Have It Your Way" slogan in favor of "Be Your Way," which will be rolled out across the U-S in the weeks ahead.
Yes, Grammar Nazis, that slogan is, at best, questionable English, but if it's any comfort to you, marketing experts aren't sure whether Burger King's attempt to be hip will do much to boost sales. As one ad consultant put it, "The problem is that people don't see themselves as living the Burger King lifestyle."
Past Burger King slogans have included: "Aren't you hungry," "We do it like you do it," "Get your burger's worth," and "Where's Herb?"
Meanwhile, McDonald's has unveiled a new mascot named "Happy," who looks like a Happy Meal box with giant teeth growing out of the side. Reactions have been mixed, at best. Reviewers have said it looks "creepy," "horrifying," "terrifying" and --in one case-- "He makes the Hamburglar look like a model citizen and that face could keep a narcoleptic awake."
The character was originally introduced in France in 2009.
Sucking the life out of the wire services:
Most high schools are lucky to have the town mayor to speak at graduation, but the students at the Warren Easton Charter High School got a nice surprise when SANDRA BULLOCK took the stage Monday! The A-lister told the crowd that she doesn't remember anything from her own graduation, except being worried about the future and suggested they stop "worrying so much."
The actress also advised them to "eat something green every day," do not pick your nose in public, "when someone who cares about you hugs you, hug them back" and if someone doesn't want to play with you? It's okay because "not everybody is going to love us." Last but not least? "Find your joy." (Lee)
Gossip Central: tabloids:
LEA MICHELLE has a few surprises up her sleeve. The "Glee" actress tells Us Weekly that she has 14 tattoos, stole toilet paper from the White House and eats frozen Gummi Bears in bed. (Myers)
On, off and way-off Broadway:
This probably won't come as a surprise to anybody... Disney has announced its new "Disney on Ice" production... and it will be based on (wait for it...) "Frozen," the number six movie on the all-time box office list, with $1.2 billion-with-a-b dollars.
Losers in Lockup:
Cops in Maine finally brought a violent offender to justice --by offering him snacks.
30-year-old MICHAEL CROCKETT, Jr, is accused of breaking into a home and assaulting a 60-year-old woman with a belt sander. After hiding out in the woods for several days, officers finally convinced him to give himself up in exchange for Mountain Dew and chocolate milk. Crockett's attorney even threw in a hot pizza. When he finally surrendered, he had mosquito bites and ticks all over his body. A police spokesman says, "He understood that this was the best way to get out of this (situation)." (Still)
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