Overnight Briefing & General Reality Check
January 31, 2011
Filling a need:
Advertising is everywhere... and now, even in your bathroom. The Chicago Tribune says a Clear Channel Communications division is now targeting people in bathrooms to (ahem) stream advertising to.
Here's how it will work: when you're not in front of the sink, the mirror will display gender-specific ads. When somebody comes near the sink, the ads shrink into a corner of the 40-inch screen. The technology was developed by a company called Mirrus, in North Carolina, which says they developed the mirror-displays "to reach female and male audiences in an uncluttered environment."
Mirrus founder BRIAN REID says a sensor counts "impressions," or how many people stood in front of the sink for how long looking at the ad. The first installation is now being done at Chicago's O'Hare International Airport over the next couple of months. Reid says he'd also like to place the high-tech ad mirrors in other high-traffic bathrooms, like sports arenas.
Warning: note sexual content.
Someone in Britain is selling royal wedding commemorative condoms.
The wedding of PRINCE WILLIAM and KATE MIDDLETON is going to be one of the biggest events of our lifetime and everyone wants a piece of the action. Products featuring the future king and queen are flooding the marketplace and some of them are just plain tacky. TMZ.com reports one company just launched a line of Crown Jewels condoms, which promise a "royal union of pleasure."
Be warned --they're meant solely as a souvenir of the occasion and don't protect against pregnancy or STDs. (Lee)
Marketing Daily reports on some of the Valentine's Day specials junk food marketers are rolling out this year. Candy maker Just Born is offering Peeps Chocolate Covered Raspberry Flavored Marshmallow Hearts, a Mike and Ike product called Passion Mix, and a new Hot Tamales Untamed Love Mix.
White Castle, of course, is continuing its ever-popular candlelit dinner option, by reservation only. (Kaye)
If you're headed to Arlington, Texas for the Super Bowl this Sunday, you might want to get to town a day earlier so you can party with the stars. THE BLACK EYED PEAS are the halftime entertainment for the big game, but you can hang with them when they perform at Sports Illustrated's event on Saturday night. A "stageside cabana" with seating for 12 and a private hostess will set you back 80,000-dollars. Or, if it's just you, PRINCE will let you into his swingin' soiree for 1,500-dollars. And, DIDDY is hosting a party called "Fantasy." The cover charge is 750-bucks.
And add "Glee" star LEA MICHELLE to the pre-game festivities. The NFL announced she will sing "America The Beautiful" before CHRISTINA AGUILERA belts out the national anthem. Then, look for Lea and the rest of the gang on a special new episode of "Glee" that will air after the big game. (Marino)
In New York City, Hunter College's School of Social Work is putting 200 "fake bums" on the streets of the city's five boroughs tonight to determine whether the city's annual Homeless Outreach Population Estimate is correct and real homeless people haven't been missed by the time the survey is finished.
The NY Post says each "bum" is given tips on how to survive on the streets:
--advised to wear layer upon layer of ratty clothes and insulate themselves with blankets, pillows, newspapers, cardboard boxes and garbage bags.
--too much dramatizing --like begging with cups or signs-- is frowned upon.
The fake homeless people will be on the streets from tonight at 10 until tomorrow morning at 4 am. When they are confronted by a member of the agency, they have special stickers to prove they've been counted.
Last year there were 3,111 homeless people on the streets of New York, up from 2,328 in 2009.
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