Coldplay in Atlanta
July 9, 2012
Last Mondays Coldplay concert at the Phillips Arena in Atlanta was euphoric.
I arrived early, excited to see who was doing what with their station promotions. At the arenas entrance three of Atlanta's top stations had set up their promotions tents nicely; all had a table, chairs and the goods needed to sign up for their prize du jour. I entered each booth happily then awkwardly made my way to the table that held the sign up sheets for their prize du jour. No station swag but, that's okay, but there was no smile or assistance from a promotion person either, which brought in the awkward feeling. They we all talking amongst themselves, except for one lone guy, he sat on his table with his legs draped across it as I approached, he didn't even move his feet which were inches away from the sign up sheets. No smile, no hello, no thanks for listening, no nothing.
And I tried, I wanted to love whatever connection they had to the concert. Two looked away, one girl smiled back (thank you!); it was really disappointing especially since they weren't busy or being mobbed by any other people let alone a key demo like me. I stood back and took pictures of every booth and the missed opportunity every station had. No, no one smiled for my picture and yes they saw me take it. Regardless if they were seasoned pros or college interns connecting with the audience or a possible new listener is key any chance you get. Impressions matter, especially with women, whether it's the way a front desk receptionist handles a call, how a prize is distributed, to how you are treated, or not treated, at a station event. Please don't miss this beat when training your staff, every member matters. They should all be able to represent, be it at a Coldplay concert or the grocery store.
Now here's my PPM friendly one sentence review on the concert: Coldplay was a colorful explosion that glides you through every musical emotion possible.
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