The Super-Power Of Being "Tuned In"
March 20, 2012
Superman is regarded as the most influential and popular of the DC Comics heroes. Created in 1932 and first appearing in Action Comics #1 in 1938, the superhero has gone on to appear in various radio serials, television programs, films, newspaper strips and video games. The character was created in the '30s and has managed to not only survive, but to be successful for 74 years!
Why has Superman been so successful?
Superman's creators and the folks at DC Comics understand the power of a strong purpose and used this idea to create the character back in the '30s. But the really special part is through many years and various levels of people and new ideas, they have managed to stay focused and disciplined on the mission of the character in keeping the franchise not only successful, but on top for almost a century.
A statement that shows where the franchise is really "Tuned In" to their purpose comes from Wikipedia.org and says ..."Editors and writers used the process of 'retroactive continuity,' or 'retcon,' to adjust to changes in popular culture, eliminate restrictive segments of the mythos, and permit contemporary storylines. These changes are intended to retain the core elements that make Superman an iconic character."
DC Comics understands that by staying focused on the purpose, and always building from that center, it can keep Superman fresh for future generations of fans. With all the other superheroes who have appeared on the scene since Superman, the writers could have easily tried to make him all kinds of things, but they didn't because they understood what core elements make Superman an iconic character and have stayed true to that throughout his history. If they started adding elements or making him something other than what he is known for, people would lose touch with who he really is and ultimately tune him out.
Remember, a great mission should be focused around three areas: passion, purpose and connection.
Passion ... is about being what is uniquely you.
Purpose ... is using your passion in service to others to solve a problem that no one else can as a leader or alternative.
Connection ... is delivering on the promise consistently, across every touchpoint, so you connect your promise with others and they can experience true value in not only listening, but participating as a partner in the experience.
Is your purpose or mission super?
Take a moment and think it. What makes you and/or your brand unique? How does it serve others to solve a problem that no one else can? How does it build anticipation, so they come back again and again in fear of missing something you say, post, tweet, and so on?
Just as Superman realized he possessed powers far beyond those of mortal men and used his powers to help others. Identify your unique mission and the things that make you stand out ... that make you unique and make you super.
Do it and before you know it, you'll be leaping tall buildings in a single bound and have a super franchise for many years, too!