November 27, 2012
Tony Robbins has a great saying, "We major in life in minor things." I was reminded of it this week when my Facebook timeline starting filling up with person after person posting this statement:
"In response to the new Facebook guidelines I hereby declare that my copyright is attached to all of my personal details, illustrations, comics, paintings, professional photos and videos, etc. (as a result of the Berner Convention). For commercial use of the above my written consent is needed at all times!"
"(Anyone reading this can copy this text and paste it on their Facebook Wall. This will place them under protection of copyright laws. By the present communiqué, I notify Facebook that it is strictly forbidden to disclose, copy, distribute, disseminate, or take any other action against me on the basis of this profile and/or its contents. The aforementioned prohibited actions also apply to employees, students, agents and/or any staff under Facebook's direction or control. The content of this profile is private and confidential information. The violation of my privacy is punished by law (UCC 1 1-308-308 1-103 and the Rome Statute).'
"Facebook is now an open capital entity. All members are recommended to publish a notice like this, or if you prefer, you may copy and paste this version. If you do not publish a statement at least once, you will be tacitly allowing the use of elements such as your photos as well as the information contained in your profile status updates."
The reality is that you give Facebook the right to publish when you post anything. You are not protected by the disclaimer. The only way to avoid this situation, if you are that worried about it, is:
Do not sign up for a Facebook account, and if you do, simply avoid posting anything.
Discuss a separate deal for you and your business with Facebook directly.
Cancel your account, but know that anything prior to that date is still in play.
My recommendation would be to focus on the one major thing that drives Facebook (and everything else) to place your time, money, and energy.
Create amazing content.
When you consider that 52% share content copied from a publisher's site (http://www.emarketer.com/Article.aspx?R=1009489&ecid=a6506033675d47f881651943c21c5ed4) - 88% of it text and 12% images.
You have an opportunity. Use it to help others fill their posts with the great stuff you produce, and leave the small worries to those just waiting for what I should follow next.