February 19, 2013
The key to business and to life is to align your knowledge, passion, experience and resources around a mission that can make a difference for others like no one else can. An industry like radio has just that type of opportunity -- in fact, it's been sitting there all along. However, it requires stepping out of "the box" and looking over the horizon and using the depth of what you know to benefit others with meaning vs. trying to continue and manipulate factors within the same old comfort zone to drive things forward.
Last year, I wrote an e-mail to many top level media executives, even a CEO with absolutely no response. It simply read:
"I saw this story and thought of (company), because it would expand upon what radio does so well, put people to work, and build a new farm team for 21st century talent. Additionally, the 'alive and in the moment' strategy is the hole for brands to maximize social today -- because it's not just about being on, but being "alive."
I would love to share my thoughts when you have a free moment.
Why brands are building NASA-style mission control rooms for social media.
This week, the Harvard Business Review published this story.
The opportunity is still there if someone acts quickly, because as advertisers are looking for "newsroom" and real-time solutions, radio has a 100+ year expertise in connecting audiences with this type of solution.
Stand up and make it happen!
I'm hoping the response will be different this time, because time is running out before someone else replaces you as the new expert.