Don't Be A Tool
April 23, 2013
Chris Brogan made a declaration recently while speaking during the Social Media Marketing World conference ... and I couldn't agree more. I see too many people and companies focused on the tools and not enough considering why they are using them in the first place.
The instrument is an important part of the process, but the real opportunity starts around the mission of what you'll create in the first place.
What passion drives the instrument so you use it in a way like no other?
Doug Parker says, "If you are not meaningfully unique, you better be cheap!"
If you only focus on the value of having a tool to offer a service that so many others can duplicate -- the focus will always come down to price, period. And in my experience of working with many people and companies, it seems everyone is just moving quickly to build or acquire the most tools possible.
However, the long-term winners in the race will be those who understand the tools, but take the time, energy and investment to use them in building a masterpiece that lights up their passion, purpose and connection like no one else.