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Social Impact
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March 5, 2013
Just The Facts, Jack!I am a huge fan of the A&E show, "Duck Dynasty". The reality TV series is not only entertaining because of the rag-to-riches story line, dysfunctional "redneck" personalities, and a deep-loving family message, but it scores again and again by understanding how to extend ...
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February 26, 2013
Give Me Just A Little More TimeWe love to watch the annual Academy Awards each year, because like any great story, it's about a desire, a goal, a motivation -- wanting something to happen that ignites a call for adventure that makes it interesting for others to follow the journey and discover if they ...
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February 19, 2013
Stand UpThe key to business and to life is to align your knowledge, passion, experience and resources around a mission that can make a difference for others like no one else can. An industry like radio has just that type of opportunity -- in fact, it's been sitting there all ...
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February 12, 2013
Link LeadershipMany people are receiving a notice from LinkedIn.com this week, as the site celebrates reaching the 200-million-member milestone. It is a fantastic example on how to use social currency to create sharing and a make huge impact. The declaration of being in the Top 5% of ...
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February 5, 2013
A Super MomentIf you know me or have read this blog over the past couple of years, it's no secret that I express my absolute belief, over and over again, in the fact that the moment is the new marketing. However, it goes even deeper, because to truly be in a moment, you must be ...
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January 29, 2013
What's The Frequency?As communication channels, platforms and formats multiply, companies are being challenged to integrate each new channel into the larger marketing mix. Today, single media campaigns often fail to convert interested prospects because most of them may not have time to take ...
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January 22, 2013
Under-promise, Over-deliverWhy can't I buy these tickets? It was the sound of panic as I answered the phone and quickly realized we had a big problem. I immediately asked the standard questions about the Internet connection and walked him through the proper series of steps to purchase the tickets ...
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January 15, 2013
Active ParticipantsWhat do you hope to achieve by working here? It was a question I used to start my first staff meeting after becoming the OM of K92. It grabbed the attention of each person and changed their expression, as they sat and thought about it for a moment. I knew it would take a ...
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January 8, 2013
Don't Just Like Me Because...I receive a notification almost daily from friends and colleagues asking me to like a page or follow an account ... and I bet you do as well. While I am always happy to help many to get things rolling in order to establish the minimum amount of likes to secure a real page ...
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December 4, 2012
No Medium ... Only A MomentMy mission and message has always been, "No medium ... only moments." I have built my business over the past two-and-a-half years by helping people and companies to be centered around a real-time strategy and activating intelligent advertising with a focus on the moment ...