Social Media Fail
January 21, 2014
A little perspective.
There's a study out almost every week showing social media "...has almost no influence on online purchasing behavior."
E-mail and search advertising "...were much more effective vehicles for turning browsers into buyers."
Why should this be surprising?
Who goes on Facebook hoping to see an ad?
Ads on Facebook are like the friend who works you on his new multi-level marketing scams.
Spend your marketing money where it works: Radio and TV.