It's Not Crazy
March 24, 2015
ESPN promos have been remarkably consistent over the years.
Using self-deprecation, and with tongue planted firmly in cheek, these promos are part of the fun of watching the channel.
This one shows friends and co-workers paying off sports bets, and it's funny and true.
How about your station?
Do your promos entertain or just brag about something you hope listeners will care about?
I know some brilliant writers who can help if that's the issue.
The point is to use every weapon in your arsenal.