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Great Content
June 22, 2021
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Great content is always about editing.
It’s about what you choose to leave out.
Before it airs, you have to decide how it ends. That leads to the best way to begin.
Are you secure enough to be disciplined?
Are you secure enough to allow for the fact that what you’re going to say, or produce, might be better with less?
I hope so, because attention is fleeting. There are too many other options for us to put up with boring or long-winded today.
If you’re not disciplined enough to spend the time required to create GREAT, better to keep your mic off and roll another song.
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