February 11, 2014Morning Shows in 2014 ... Teaching the team to ask "what else"?
"The stronger you start the day the stronger you finish the day".
A look at any radio station daily listening graph will confirm how true this is.
It’s still all about the morning show (listen, watch, and share )
In the fast few weeks alone I have worked with morning shows in Europe, Australia, the UK and South Africa. This has reinforced again the importance of the following;
The Key Drivers:
- The processes that allow morning shows to capture relevant content
- Deciding what to amplify and what is just a good break/link
Some of this is in the planning process.
November 15, 2013The Emotion of Radio
Question: In order to maintain success, what are the crucial things a brand (or a radio station) must do? Answer: Go inside people’s lives, find out what turns them on, and make a difference by touching their emotions with mystery, sensuality and intimacy. ...
October 8, 2013Great Story Arcs for 2014
A story arc is an extended or continuing storyline that in most cases run for 3- 4 weeks because this time frame allows you the best chance to change listening patterns. You need to allow time for "recall and talk" to become a factor. The goal of story arc radio is to ...
September 10, 2013Sack Your Morning Show Producer ... And Hire A Social Media Morning Show Producer
I've often wondered what value morning show producers really bring to a show. I've written an article previously where I ask the question whether they are indeed "producers" or simply 'coffee makers'. If we are honest, even the best 'producers' don't really impact ...
August 2, 2013Babies Generate Great Content For Radio!
There's been lots of talk about babies recently......... Perhaps this is a good time to revisit how ''babies'' can drive interest (and ratings) in your morning show. Hot on the heels of the Duke & Duchess of Cambridge naming their baby George, Star Cambridge (in ...
Untitled Document One of the internets leading authorities on Social Media, Social Media Examiner, recently released their annual Social Media Report for 2013. 3,000 marketers were interviewed about where they’re focusing their social media efforts, how much ...
July 19, 2013Content Director Half Time Report 2013
It's that time of year when it's not a bad idea pause for a second and take stock. It's the time when decisions made will impact on the next 12-24 months. Miss this mid-year opportunity and you risk beginning the following year playing 'catch up'. The goal here is for ...
June 7, 2013Get Moving With Hector!!!!!!!
Irish TV and Radio presenter Hector Ó hEochagáin is the morning show presenter on RT$Eacute 2fm... Ireland’s national music and entertainment service for 25-44’s. Over 849,000 adults 15+ tune into RT$Eacute 2fm on average every week. While ...
May 14, 2013Be More Creative Than The Other Guys
This week I'd like to re-count a few of the thoughts I discussed on the recent International Radio Panel at the World Wide Radio Summit in LA. I want to talk about two radio trends that have really taken hold in the past 12 months in markets around the world as ...
April 30, 2013Secret Men's Business - Part II
This week, more on great 'men related' morning show topic discussion thought starters. Firstly....a bit of info on how men and women think differently.................................. Men's brains are very different to women, and that is why our decision making ...