Life Swap

A lot of radio people are interested in this Morning Show experiment. Have a listen. Next time we will run through exactly how to plan this campaign…what to do and what not to do. We will also talk to the Program Director who executed it. He’ll give us his view on why it worked.

Kyle and Jackie’s A List

We will also tell you about how you can get to know Australia’s Number 1 Morning Show …..Kyle and Jackie O and their A List. The A List with Kyle and Jackie O is an entertainment show co-hosted by some of the biggest celebrities in the world……but it’s not like anything you’ve ever heard before!

After all these years, it still applies......... - Mornings - Music - Marketing You need to win one of the three to have a hope. Two ticks and you’re likely to be a  pretty good station. Win all three and you are a market leader. Basic stuff, ...

Thought starters for your next planning brainstorm session. Most Content Directors and their teams have one thing in common. They are time poor. With all the day-to-day distractions (the monitoring of your own output, checking to see if it has been amplified on Twitter ...

"The stronger you start the day the stronger you finish the day". A look at any radio station daily listening graph will confirm how true this is. It’s still all about the morning show (listen, watch, and share ) In the fast few weeks alone I have worked with ...

Question: In order to maintain success, what are the crucial things a brand (or a radio station) must do? Answer: Go inside people’s lives, find out what turns them on, and make a difference by touching their emotions with mystery, sensuality and intimacy. ...

A story arc is an extended or continuing storyline that in most cases run for 3- 4 weeks because this time frame allows you the best chance to change listening patterns. You need to allow time for "recall and talk" to become a factor. The goal of story arc radio is to ...

I've often wondered what value morning show producers really bring to a show. I've written an article previously where I ask the question whether they are indeed "producers" or simply 'coffee makers'. If we are honest, even the best 'producers' don't really impact ...

There's been lots of talk about babies recently......... Perhaps this is a good time to revisit how ''babies'' can drive interest (and ratings) in your morning show. Hot on the heels of the Duke & Duchess of Cambridge naming their baby George, Star Cambridge (in ...

Untitled Document One of the internets leading authorities on Social Media, Social Media Examiner, recently released their annual Social Media Report for 2013. 3,000 marketers were interviewed about where they’re focusing their social media efforts, how much ...

It's that time of year when it's not a bad idea pause for a second and take stock. It's the time when decisions made will impact on the next 12-24 months. Miss this mid-year opportunity and you risk beginning the following year playing 'catch up'. The goal here is for ...