May 14, 2013Be More Creative Than The Other Guys
This week I'd like to re-count a few of the thoughts I discussed on the recent International Radio Panel at the World Wide Radio Summit in LA.
I want to talk about two radio trends that have really taken hold in the past 12 months in markets around the world as diverse as England, Romania, Canada, NZ, Ireland, Greece, Austria, Africa ........and Australia.
Australia has long seen itself as the ''creative'' home for radio..... well since in the 1980's anyway. It has developed concepts like the Lie Detector, 2 Strangers and a Wedding, The Naked Bus, The Fugitive, 15 Days of Fame, Bug'd and the like.
In the past 12 months this creative, across platform approach has gone to an even higher level in the form of ''story arc'' radio driven out of morning shows.
April 30, 2013Secret Men's Business - Part II
This week, more on great 'men related' morning show topic discussion thought starters. Firstly....a bit of info on how men and women think differently.................................. Men's brains are very different to women, and that is why our decision making ...
April 16, 2013Secret Men's Business
It's pretty easy to access info on women that radio programmers and morning shows can use as content..... Men, however, are tougher to understand it seems. This week we have a heap of great 'men related' morning show topic discussion thought starters. Firstly....a ...
April 2, 2013Little Things Can Have Big Impact
Travelling across the world I hear a lot of radio. In the past month alone I've listened in depth to 60 stations in a dozen or so countries............ I am constantly reminded that great content that can run 'across platform' is still a sought after commodity. In many ...
March 18, 2013Get A Grip!
Untitled Document The BBC has long been criticised for not fulfilling its public obligations, and half the public have less trust in the BBC in the past 12 months than they had previously. Recently, however, they must be congratulated for a common sense attempt to ...
March 4, 2013Two Sides Of One Radio Station
East Coast Radio is ''Durban's Number One'' in South Africa. Recently the Morning Show ran two campaigns....one was all about cash...the other was all about creating heroes........... Giving Cash and Giving Back............ Ring Ring Kaching and Heroes Week....both on ...
February 15, 2013Get To Know Your Listeners On A First Name Basis!
“THE NAME GAME” I've been asked a lot this week about Morning Show benchmarks.....those great daily set time features that drive loyalty and repeat listening. Here's one that you should consider. Where it has been run, stations have had immediate ...
February 8, 2013Fitzy & Wippa Enter The App World
Nova breakfast hosts Fitzy and Wippa have each created their own apps. 'Fitzy and Wippa' is the morning show team on Nova 96.9 in Sydney, Australia. This team has only been together for a year or so, yet their antics have certainly put them on the map in ...
January 18, 2013Fast Tracking Heritage and Success - Part II
Last week we introduced the concept of "Fast Tracking Heritage and success"............ By this we mean.................. Helping listeners form quicker bonds with talent, and morning shows in particular. Fast tracking compelling and engaging content that demands talk ...
January 11, 2013Fast Tracking Heritage and Success
As every year goes by, it is definitely tougher to capture our audience's attention......to force them to cume our stations and ideally get repeat tune ins over time longer and more loyal listening.............. We all hear comments about radio not being as relevant or ...