A lot of radio people are interested in this Morning Show experiment. Have a listen. Next time we will run through exactly how to plan this campaign…what to do and what not to do. We will also talk to the Program Director who executed it. He’ll give us his view on why it worked.
Kyle and Jackie’s A List
We will also tell you about how you can get to know Australia’s Number 1 Morning Show …..Kyle and Jackie O and their A List. The A List with Kyle and Jackie O is an entertainment show co-hosted by some of the biggest celebrities in the world……but it’s not like anything you’ve ever heard before!
April 28, 2014The 3 M's…………of Winning a Radio Battle
After all these years, it still applies......... - Mornings - Music - Marketing You need to win one of the three to have a hope. Two ticks and you’re likely to be a pretty good station. Win all three and you are a market leader. Basic stuff, ...
March 24, 2014In 2014, The Best Ideas Still Win!!!
Thought starters for your next planning brainstorm session. Most Content Directors and their teams have one thing in common. They are time poor. With all the day-to-day distractions (the monitoring of your own output, checking to see if it has been amplified on Twitter ...
February 11, 2014Morning Shows in 2014 ... Teaching the team to ask "what else"?
"The stronger you start the day the stronger you finish the day". A look at any radio station daily listening graph will confirm how true this is. It’s still all about the morning show (listen, watch, and share ) In the fast few weeks alone I have worked with ...
November 15, 2013The Emotion of Radio
Question: In order to maintain success, what are the crucial things a brand (or a radio station) must do? Answer: Go inside people’s lives, find out what turns them on, and make a difference by touching their emotions with mystery, sensuality and intimacy. ...
October 8, 2013Great Story Arcs for 2014
A story arc is an extended or continuing storyline that in most cases run for 3- 4 weeks because this time frame allows you the best chance to change listening patterns. You need to allow time for "recall and talk" to become a factor. The goal of story arc radio is to ...
September 10, 2013Sack Your Morning Show Producer ... And Hire A Social Media Morning Show Producer
I've often wondered what value morning show producers really bring to a show. I've written an article previously where I ask the question whether they are indeed "producers" or simply 'coffee makers'. If we are honest, even the best 'producers' don't really impact ...
August 2, 2013Babies Generate Great Content For Radio!
There's been lots of talk about babies recently......... Perhaps this is a good time to revisit how ''babies'' can drive interest (and ratings) in your morning show. Hot on the heels of the Duke & Duchess of Cambridge naming their baby George, Star Cambridge (in ...
Untitled Document One of the internets leading authorities on Social Media, Social Media Examiner, recently released their annual Social Media Report for 2013. 3,000 marketers were interviewed about where they’re focusing their social media efforts, how much ...
July 19, 2013Content Director Half Time Report 2013
It's that time of year when it's not a bad idea pause for a second and take stock. It's the time when decisions made will impact on the next 12-24 months. Miss this mid-year opportunity and you risk beginning the following year playing 'catch up'. The goal here is for ...