Four Ideas For Your New Year's Marketing/Promotion Calendars
October 23, 2012
It is around this time of the year that many great radio stations are thinking about their promotions/marketing calendars for the new year.
I know in Australia, for instance, one major radio group will be meeting soon to plan all 8 major campaigns for 2013.
This will include 4 major time spent listening/''tune in'' tactics and 4 'breakfast' story arc campaigns specifically designed to drive cume/reach into that daypart.
We could all belt out a list of stock standard campaigns that work pretty well....
- Pay your Bills, perfect for the new year
- New Year/New You....make over style campaigns
- Win a new life.... everything you need for 2013
- Back to school campaigns
Nothing wrong with any of these. Pay your bills, for instance, is very timely and effective, particularly as it drives appointment listening.
Just to give you aÂ few more options, I thought this week we would briefly highlight 4 different campaigns for you to consider....
A twist on the old ''Free Money Postcode ''on Â Nova 969 and Nova 100 with their new $200,000 postcode payday.
You can only enter if you live in a specific postcode in Melbourne or Sydney.
Here is how it works:
Hughsey & Kate, and Fitzy & Wippa, will call out a postcode in their respective markets at 7.30am.
The first listener through will need to answer 3 questions to win $10,000. If they fail, a second caller is given the chance. Should they be unsuccessful, the money jackpots.
If the cash pool reaches $50,000, then the Breakfast shows remain on-air until the $200,000 is given away.
Nova will be supporting the $200,000 postcode payday tactic through an outdoor marketing campaign.
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