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Four Ideas For Your New Year's Marketing/Promotion Calendars
October 23, 2012
Have an opinion? Add your comment below. It is around this time of the year that many great radio stations are thinking about their promotions/marketing calendars for the new year ...
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It is around this time of the year that many great radio stations are thinking about their promotions/marketing calendars for the new year.
I know in Australia, for instance, one major radio group will be meeting soon to plan all 8 major campaigns for 2013.
This will include 4 major time spent listening/''tune in'' tactics and 4 'breakfast' story arc campaigns specifically designed to drive cume/reach into that daypart.
We could all belt out a list of stock standard campaigns that work pretty well....
- Pay your Bills, perfect for the new year
- New Year/New You....make over style campaigns
- Win a new life.... everything you need for 2013
- Back to school campaigns
Nothing wrong with any of these. Pay your bills, for instance, is very timely and effective, particularly as it drives appointment listening.
Just to give you a few more options, I thought this week we would briefly highlight 4 different campaigns for you to consider....LONDON
Radio 1 - Vending Machine Game
UK
Radio City - #tag dash..................
AUSTRALIA
NOVA - Free Money PostcodeA twist on the old ''Free Money Postcode ''on  Nova 969 and Nova 100 with their new $200,000 postcode payday.
You can only enter if you live in a specific postcode in Melbourne or Sydney.
Here is how it works:
Hughsey & Kate, and Fitzy & Wippa, will call out a postcode in their respective markets at 7.30am.
The first listener through will need to answer 3 questions to win $10,000. If they fail, a second caller is given the chance. Should they be unsuccessful, the money jackpots.
If the cash pool reaches $50,000, then the Breakfast shows remain on-air until the $200,000 is given away.
Nova will be supporting the $200,000 postcode payday tactic through an outdoor marketing campaign.
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