Fitzy & Wippa Enter The App World
February 8, 2013
Nova breakfast hosts Fitzy and Wippa have each created their own apps.
'Fitzy and Wippa' is the morning show team on Nova 96.9 in Sydney, Australia.
This team has only been together for a year or so, yet their antics have certainly put them on the map in Australia.....young, brash, funny and fun but mostly real. Hugely popular and relevant for DMG's youth CHR station, Nova 969.
A great idea from the boys recently generated a heap of content across a number of platforms, starting as a story arc on the air based on 'who could develop the most desirable app' and then successfully serving as a creative and fun opportunity for our listeners to engage with our talent via the apps.
Downloads exceeded expectations with literally thousands in only 2 weeks.
The activity culminated in the loser (Fitzy) having to complete a hilarious stunt to replicate, in real life, one of the most downloaded apps of all time ......... a game of 'Angry Birds'.
Here's what happened..................
When Fitzy & Wippa found out that 40 billion apps have been downloaded from the App store, they wondered what they were missing out on. With the help of Nova 969 listeners, each decided to try and join the ranks of 'Angry Birds' and 'Shazam' by creating their own smart phone apps!
Then the race began to see which app become the most popular.
'Ask Fitzy' is the app that has the answer to all your questions â€¦ as long as your question requires a yes or no answer. This magic eight-ball style app is filled with some of Fitzy's best catch-phrases and will help consumers when they're in the trickiest of situations.
'Wake Up With Wippa' is the functional, educational and visually stimulating alarm clock, (according to Wippa). Each day Wippa will sensually wake the user with a seductive video and an interesting fact of the day.
After downloading both apps, listeners were asked to vote for their favourite at Nova's website. As the creator of the least popular app, Fitzy's punishment came at the hands of his winning compatriot, Wippa:
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