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The Big Bang
Archives
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September 4, 2012
Quick Ideas With Big ImpactThis week a heap of ideas to go....all easy and quick to implement. Importantly, executed well, all these will impact and cut through. Quick Thought Starters A fitness test live on air for the morning show team............ A phone/text topic....What is in your ...
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August 28, 2012
'Rules of Engagement'We have been talking about 'Story Arc' radio over the past couple of weeks. This means developing great content and finding "storylines that have great depth..........." Common traits for great story arc radio include; A strong premise that evokes emotion A great ...
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August 21, 2012
Married, Single, or GayLast week we took a look at the power of Story Arc Radio. A story arc being an extended or continuing storyline that fast tracks heritage and demands foreground listening. Most great morning shows deliver 4-6 major story arc campaigns across a 12 month period each ...
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August 14, 2012
Story Arc RadioIn 2012 great morning show content can come from many sources; Daily team storytelling Daily personal storytelling Listener storytelling Turning topicality into primal content (doing interesting and compelling things with topicality) Leaving ...
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August 7, 2012
Planning a Promotion 2012When planning a promotion, what happens off the air prior to the first promo teaser going to air will determine your success or failure. When planning a promotion the strategy always comes first. So what is our strategy??? What do we want a promotion to do for us right ...
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July 31, 2012
Giving Listeners More Reasons To Love YouI am constantly amazed at how many Programmers miss the opportunity to convert new listeners into P1’s or huge fans of the radio station. Getting a listener to turn off the other guy, and give you a shot is great, but it is only step one. The real trick is to ...
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July 24, 2012
Morning Show Pregnancy Makes For Great ContentThis is Neil............he is pregnant! Or more accurately............things started going wrong for Neil when he told listeners to the UKRD Cornwall Pirate FM morning show that his heavily pregnant partner is "grumpy." She is due to give birth in ...
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July 17, 2012
Don't Just Report The News, MAKE The NewsTODAY WE COUNTED - TODAY WE MADE A DIFFERENCE - BECAUSE WE COULD - AND IT'S THE WAY TO WIN We talk a lot in radio about hitting emotional hot buttons and reaching our audience within their own 'care factor' arena.....it's the way to win. We talk a lot about being ...
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July 10, 2012
Benchmarks WorkLast week we had a look at how to take a Morning show from aweful to awesome in 7 days. Great programmers will tell you that this is actually possible. Monitor your show and if you are not delivering a great piece of content every 15 minutes, do something about ...
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QUESTION: How can the worst rating morning show deliver the best show in the market within 7 days? Here's how! Just add great content and ....go out to lunch to celebrate - seriously - it's not that hard, yet so many seem to fail with ease. Use the phones ...