10 Questions with ... Aaron Price
March 20, 2012
BRIEF CAREER SYNOPSIS:
- WLAN/Lancaster, PA (Intern, Promotion Assistant, Production, overnights) 2001-2004
- WLAN/Lancaster, PA (Promotion Dir., middays) 2004-2005
- WLAN/Lancaster, PA (Promotion Dir., nights) 2005-2009
- WHKF/Harrisburg, PA (Weekends/fill-iIn) 2010-2011
- WSTW/Wilmington, DE (Nights/production) 2011-current
1) What led you to a career in radio?
I interned at WLAN under Ronnie Ramone in Lancaster while attending Millersville University. At one point, the PD Mike Brown asked me, "What do you want to do in this business?" I told him I wasn't sure. He asked me if I wanted to be on the air, and I said "sure." Good thing I said yes, because now I love it! When Michael McCoy and JT Bosch came to WLAN, they gave me the instruction and opportunities I needed to get my career off the ground.
2) What makes your station unique? How would you compare it to other stations you've worked at?
I love the fact that in 2012 I am doing a live, five-hour night show. WSTW is live all day long, which is rare today.
3) What are you doing social media-wise?
Social media has been a great tool to get a quick feel for which topics listeners are interested in. If I get little or no response on Facebook (which features some of our most engaged and loyal listeners), then I may be less likely to bring that topic up on the air.
4) What is your favorite part of the job?
I love how our station's listeners are very loyal. They'll compliment you when they like what they hear, but will call you out if they hear things they don't like. I enjoy getting that instant feedback from listeners.
5) What is the most challenging part of the job?
Being on the air after Spencer Graves, Nancy Johnson, Mike Rossi and Joe Alan every night. They set the bar high everyday!
6) What's the coolest promotion you've ever been involved with?
My favorite was a combination of promotions that occurred in one weekend. I believe it was 2002 or 2003, when "B-Rock" Brian Richardson was Promotion Director at WLAN. He and I worked a marathon shift that began late Friday as we DJ'ed an all-night party for high school kids at Hersheypark, slept at the radio station for a few hours, spent all day at the world's largest chicken BBQ at Long's Park in Lancaster, and then the finale was a large 3v3 soccer tournament. This was all in the pouring down rain. I was miserably cold and wet most of the weekend, and for some reason I loved every second of it.
7) What's one thing that would surprise many people to learn about you?
I spend a lot of time researching the radio industry ... probably way too much time.
8) What was your favorite station to listen to when you were a kid?
Funny enough, it was WLAN/Lancaster. I remember calling Michael C. Anthony and requesting songs. I had no idea I'd be on the other side of the phone one day.
9) Do you have a favorite hobby outside of radio?
I spend a lot of time outdoors, hiking, camping or wandering the streets of Wilmington in the dark. Most of that statement is true.
10) What would you like to do to save radio from its "dying-industry" image?
The most important thing is to not buy into the myth that radio is dying. It's changing. mediums and technologies change. You can either sit back and wish for the good old days and be bitter, or adapt to your audience's needs in 2012. Listen to your audience. What do they want? That's why we're here.
What's the biggest gaffe you've made on air?
Listen to WSTW weeknights 7p-midnight. You'll probably hear a couple!