10 Questions with ... Jason Goodman
January 7, 2014
BRIEF CAREER SYNOPSIS:
WNVZ/Norfolk 1997-1999, WRVQ/Richmond 1999-2000, WXLK/Roanoke 2000-2001, WPTE/Norfolk 2001-2005, WKZL & WKRR/Greensboro 2005-present
1) What is your favorite part of the job?
Developing and executing strategic plans that win in regards to ratings and revenue. After the departure of our morning show host of 20 years on WKZL, we knew we had our work cut out for us. Both Jared and Katie had never been on the air when they were first hired and for the last year they have developed their own show into a compelling, topical, relevant and entertaining morning show that plays about four songs an hour. WKZL's morning show is a fun show that connects with our local listeners on an emotional level. The are currently #1 18-34 Persons; 2 Guys Named Chris on WKRR have produced outstanding results for years and we create a feeling that if you don't listen, you will miss something really good. They are currently #2 25-54 Persons behind the Urban AC.
2) Are you wearing more "hats" than you have in the past?
Absolutely and I love it! I am on the morning show with Jared and Katie on WKZL, hold down afternoons on WKZL, and voicetrack on WKRR at night. In addition to programming duties for both stations, I do production and other projects. I like to fully emerge myself in whatever I am doing and the results make me ecstatic.
3) What makes your station unique? How would you compare it to other stations you've worked at?
Our stations are able to execute cool, edgy, and clever promotions quickly without having to get approval from multiple sources like big corporations do. We have more leeway to do what needs to be done including but not limited to marketing, hiring, and promotions. We are a small privately-owned company known as Dick Broadcasting.
4) What are you doing social media-wise?
Everything! We produce exceptional content with anything branded to our stations. WKZL's Facebook page has reached about 100,000 likes, which is significant for market #46. We never have paid for likes or posts. We attract our listeners through emotional and entertaining content.
5) What is the most challenging part of the job?
There is more pressure for programming to produce not only ratings, but revenue as well. Developing NTR strategies while protecting our stations is the most challenging part. We have several events that we do each year on each of our stations that produce significant income while aligning with our brands.
6) What artist would we be surprised to find on your iPod?
I love almost all types of music. It's a little embarrassing, but you could find Linkin Park all the way to Air Supply! Barry Manilow to Eminem ... The Everly Brothers to AC/ DC. I am open to anything and everything.
7) Who is your favorite air personality not on your staff and why do you like them?
I like Elvis Duran in the morning. It is a focused show that is entertaining while super-serving women. It has a great balance of characters who are self-deprecating and aren't afraid to share their life stories.
8) What was your favorite station to listen to when you were a kid?
I used to listen to WPRO/Providence. Back then I was recording the songs off the radio on to a cassette! As a kid I used to get so excited for the "Top 9 at 9" and would constantly be calling in my votes. (What a loser I am.)
9) What advice you would give people new to the business?
Do more than your job description! Show that you are valuable by doing above and beyond of what is expected. With positions being cut and reduced, we need to be like utility people ... able to do a variety of things. Today, management is looking for someone who can wear many hats.
10) What is the current state of the radio 'talent pool'?
It's getting smaller, but it still has potential. There are fewer opportunities in the radio industry because of voicetracking and budget cuts. However, three of our morning show members were never on the radio in the past. We have an excellent internship program and have developed major-market talent.
What did you want to be when you were growing up?
Rich! That has not worked out yet, but at least I'm in a job that I love coming to every day!